Social MediaLet's Read Together

How to Use Social Media to Know What Customers Want

Social media can be a goldmine when it comes to market and audience research. There are millions or even billions of consumers all engaging online and expressing their thoughts, sharing with their networks, and making purchasing decisions. Whereas older methods of researching a target audience were time-consuming and expensive, social media market research can be…

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3 Holiday Email Marketing Predictions

For those who work in marketing—especially in the retail world—it’s common knowledge that the holidays can mean everything for a business. According to the National Retail Federation, the last two months of the year often represent as much as 30 percent of annual sales for retailers, and Deloitte said it expects retailers to see holiday sales…

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Can Twitter Hold On?

Web professionals may take to Twitter like a fish to water, but beyond the promotion of personal and professional content, the social network has seen better days. Shares of Twitter are not only hitting new lows (down more than 3 percent), but other social networks are capitalizing on the real-time nature Twitter has always provided.

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Why Social Media Is the Secret to Predictive Marketing

In the 2002 film Minority Report, a special team of “PreCrime” police harnessed precognitive insights from three psychics and arrested people for crimes they would allegedly commit in the future. Plots like this make great science fiction, but advanced methods of predictive insights that allow digital marketers to enhance creative efforts are a reality today. 

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