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Boost 2020 Profit: E-commerce Experience Optimization

User-friendly Experience + Simplified Buying Journey = More Sales Online businesses in 2020 are forced to compete with large online and big box retailers, including Amazon, Wayfair, and brick-and-mortar stores like Walmart and Best Buy. In order to compete, e-commerce websites need to have a great user-experience (UX) and a streamlined buying process. Complicated checkout…

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How to Use Social Media to Know What Customers Want

Social media can be a goldmine when it comes to market and audience research. There are millions or even billions of consumers all engaging online and expressing their thoughts, sharing with their networks, and making purchasing decisions. Whereas older methods of researching a target audience were time-consuming and expensive, social media market research can be…

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3 Holiday Email Marketing Predictions

For those who work in marketing—especially in the retail world—it’s common knowledge that the holidays can mean everything for a business. According to the National Retail Federation, the last two months of the year often represent as much as 30 percent of annual sales for retailers, and Deloitte said it expects retailers to see holiday sales…

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