Crown Mortgage CompanyMortgage Company Website Design and Marketing

Crown Mortgage Company approached the CueCamp team to create a more aesthetically pleasing website that would convey their messaging in a way that would captivate their audience. CueCamp created a new website that not only has a new, upbeat look and feel, but one that also has many calls to action. From the intuitive forms to the call to action buttons, Crown Mortgage Company has seen a huge increase in client engagement and revenue from their marketing partnership with CueCamp.

CueCamp’s sister company, Situated Research, helped in the website redesign by organizing content and creating a custom website navigation scheme that is intuitive to the user: helping to make information easy to find, and raising conversion rates. Custom forms were designed for multiple personas (types of users) to help those users request information or begin their a mortgage application.

In addition, Crown Mortgage has partnered with CueCamp on their social media marketing efforts. CueCamp has designed new messaging for their Google Ads, generated posts for their Facebook and LinkedIn pages, and have generated a new email marketing strategy. As a result, Crown Mortgage has seen a significant increase in engagement not only through the website, but also through their social media platforms.

Our Role:

  • User-Experience (UX) Design with User-Centered Focus
  • Content Management System (CMS)
  • Responsive Design (Looks Great on Desktop / Mobile / Tablet)
  • Custom Logo Redesign
  • Custom Graphics and Product Images
  • Simplified Website Navigation (Information Architecture)
  • Reorganization of Website Content
  • Search Engine Optimization (SEO)
  • Social Media Marketing: Strategy, Ads, Posts
  • Strategic Marketing & Branding

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