Orbit MedicalE-Commerce Website & Rebranding

Orbit Medical is one of the largest durable medical equipment providers in the Midwest: providing things like rehabilitation equipment and power chairs to medical patients. CueCamp was approached to help rebrand the company online: taking an outdated website that was extremely difficult to use and creating something simple with easy-to-find information, products to purchase (e-commerce) and improved customer support. Their return-on-investment for the website has been huge, with the redesign paying for itself many times over.

CueCamp completely redesigned Orbit Medical’s web presence by simplifying the website structure, rewriting content, and creating a new look and feel that better suited their industry. Complex components were involved, including e-commerce (selling a variety of products, securely) and many forms which helped generate leads and lighten the load for Orbit’s customer support team. As a result, Orbit Medical has been able to generate more leads, boost online sales, and lower customer support costs substantially.

Our Role:

  • Custom WordPress E-commerce website
  • Content Management System (CMS)
  • Responsive, Mobile-ready design
  • Custom Graphics and Product Images
  • Information Architecture & Web Navigation
  • Social Media Integration on Website
  • News & Events Integration with Blog
  • Search Engine Optimization (SEO)
  • Simple, Secure Contact / Customer Service Forms
  • Strategic Marketing & Branding

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