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Why Country Sites Are So Bad

Summary: When a multinational company produces a localized country site, usability is often lost. Local advertising agencies design good-looking sites that don’t communicate. Something was gnawing at me as I observed our last several rounds of international usability studies. Many of the websites we tested around the world had uncommonly low quality — not unlike…

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Usability Tips – Websites

User-Centered Design User-centered design (UCD) is an approach for employing usability. It is a structured product development methodology that involves users throughout all stages of Web site development, in order to create a Web site that meets users’ needs. This approach considers an organization’s business objectives and the user’s needs, limitations, and preferences.

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