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Boost 2020 Profit: E-commerce Experience Optimization

User-friendly Experience + Simplified Buying Journey = More Sales Online businesses in 2020 are forced to compete with large online and big box retailers, including Amazon, Wayfair, and brick-and-mortar stores like Walmart and Best Buy. In order to compete, e-commerce websites need to have a great user-experience (UX) and a streamlined buying process. Complicated checkout…

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3 Holiday Email Marketing Predictions

For those who work in marketing—especially in the retail world—it’s common knowledge that the holidays can mean everything for a business. According to the National Retail Federation, the last two months of the year often represent as much as 30 percent of annual sales for retailers, and Deloitte said it expects retailers to see holiday sales…

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Can Twitter Hold On?

Web professionals may take to Twitter like a fish to water, but beyond the promotion of personal and professional content, the social network has seen better days. Shares of Twitter are not only hitting new lows (down more than 3 percent), but other social networks are capitalizing on the real-time nature Twitter has always provided.

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