Information ArchitectureLet's Read Together

Boost 2020 Profit: E-commerce Experience Optimization

User-friendly Experience + Simplified Buying Journey = More Sales Online businesses in 2020 are forced to compete with large online and big box retailers, including Amazon, Wayfair, and brick-and-mortar stores like Walmart and Best Buy. In order to compete, e-commerce websites need to have a great user-experience (UX) and a streamlined buying process. Complicated checkout…

Read More

Part 1: Are You Making the Biggest Web Design Mistakes on Your Company Website?

Every one of us has gone to a website that created a frustrating experience. We have seen websites with too much content, requiring endless scrolling. Some websites have annoying ads or videos playing, distracting your attention away from the content. Other websites have too many menu options, causing confusion where we can’t find any of the…

Read More

Why Social Media Is the Secret to Predictive Marketing

In the 2002 film Minority Report, a special team of “PreCrime” police harnessed precognitive insights from three psychics and arrested people for crimes they would allegedly commit in the future. Plots like this make great science fiction, but advanced methods of predictive insights that allow digital marketers to enhance creative efforts are a reality today. 

Read More