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3 Holiday Email Marketing Predictions

For those who work in marketing—especially in the retail world—it’s common knowledge that the holidays can mean everything for a business. According to the National Retail Federation, the last two months of the year often represent as much as 30 percent of annual sales for retailers, and Deloitte said it expects retailers to see holiday sales…

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Why Social Media Is the Secret to Predictive Marketing

In the 2002 film Minority Report, a special team of “PreCrime” police harnessed precognitive insights from three psychics and arrested people for crimes they would allegedly commit in the future. Plots like this make great science fiction, but advanced methods of predictive insights that allow digital marketers to enhance creative efforts are a reality today. 

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