I’ve been obsessed with Facebook Ads for the past few years. It probably didn’t hurt that the first test campaign we ran earned an excellent $0.04 cost-per-engagement from a $10 budget. I’m obsessed because I’m convinced Facebook Ads are one of the most powerful tools we currently have as digital marketers. Whether you’re looking to…
In the 2002 film Minority Report, a special team of “PreCrime” police harnessed precognitive insights from three psychics and arrested people for crimes they would allegedly commit in the future. Plots like this make great science fiction, but advanced methods of predictive insights that allow digital marketers to enhance creative efforts are a reality today.
Google is introducing an update to their algorithm on April 21, 2015 which will prioritize mobile friendly sites toward the top of search results. Responsive design is more important than ever. Google’s always upping the ante.
What is a sales funnel? A sales funnel conceptualizes the process of selling a potential client, from the first impression down to closing the sale. When you look at a sales funnel, the first thing to consider is what we will call Inbound Marketing. Inbound Marketing begins with establishing social media profiles on various platforms that…
As companies discover there’s more to social media marketing than merely maintaining a presence on Facebook and Twitter, it’s often a little daunting to think about how to expand efforts to take advantage of all the opportunities that a multi-spoked social strategy can offer.
Content marketing has gone from being the future of digital marketing, to the here and now, but where does social media sit within the overall content marketing mix? Our view on social’s role in content marketing is threefold: Social should play a key role in informing content strategy Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn…
In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts.
Our team has come up with ten usability guidelines for web developers and business owners. Following are the last five tips, continuing last week’s first five. For a free analysis of your website, request a free usability report from our experts.
Our team has come up with ten usability guidelines for web developers and business owners. Below are the first five, and Part 2 will follow. For a free analysis of your website, request a free usability report from our experts.
If you’re like most SEOs, you spend a lot of time reading. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn’t change what I actually do – that is, the basic work of ranking a web page higher…
