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Boost 2020 Profit: E-commerce Experience Optimization

User-friendly Experience + Simplified Buying Journey = More Sales Online businesses in 2020 are forced to compete with large online and big box retailers, including Amazon, Wayfair, and brick-and-mortar stores like Walmart and Best Buy. In order to compete, e-commerce websites need to have a great user-experience (UX) and a streamlined buying process. Complicated checkout…

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Why Country Sites Are So Bad

Summary: When a multinational company produces a localized country site, usability is often lost. Local advertising agencies design good-looking sites that don’t communicate. Something was gnawing at me as I observed our last several rounds of international usability studies. Many of the websites we tested around the world had uncommonly low quality — not unlike…

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