User-Centered DesignLet's Read Together

Can Twitter Hold On?

Web professionals may take to Twitter like a fish to water, but beyond the promotion of personal and professional content, the social network has seen better days. Shares of Twitter are not only hitting new lows (down more than 3 percent), but other social networks are capitalizing on the real-time nature Twitter has always provided.

Read More

Why Social Media Is the Secret to Predictive Marketing

In the 2002 film Minority Report, a special team of “PreCrime” police harnessed precognitive insights from three psychics and arrested people for crimes they would allegedly commit in the future. Plots like this make great science fiction, but advanced methods of predictive insights that allow digital marketers to enhance creative efforts are a reality today. 

Read More

Flawed User Experience on HealthCare.gov

The new Obamacare website, HealthCare.gov, has been getting much media attention over the past few weeks due to flaws in the user experience after its launch. Heavy traffic, network problems, and design flaws have hampered users from shopping for health insurance. Many agree that the new website presents a fragmented user-experience, which was not tested properly before…

Read More