1. Make Navigation Simple and Intuitive

Navigation is a critical component of UX. Visitors should be able to find what they are looking for quickly and easily. A well-designed navigation menu should be simple, clear, and intuitive. Consider using clear and concise language, organized categories, and a hierarchical structure that guides visitors to the information they need. Want a research-driven report on your website for free? Ask CueCamp for a free UX analysis of your website.

2. Use High-Quality Visual Content

Visual content, such as images and videos, can be extremely impactful in engaging visitors and improving UX. High-quality visual content can help visitors better understand the information being presented and can break up large blocks of text, making it easier to read. When selecting images and videos, be sure to choose high-quality, relevant content that supports your message.

3. Provide Relevant and Valuable Content

The content of your website is one of the most important aspects of UX. Make sure your content is relevant to your target audience and provides value to them. This can include information about your products or services, blog posts, and resources such as how-to guides or eBooks. Keep your content updated and consider using a content management system to make it easy to manage and update your website’s content.

4. Make Sure Your Website is Mobile-Friendly

With the increasing use of mobile devices, it is more important than ever to make sure your website is mobile-friendly. A mobile-friendly website should be optimized for smaller screens, with easy-to-use navigation and clear, concise content. Consider using responsive design to ensure that your website looks great on any device.

5. Optimize for Speed

Website speed is a critical component of UX. Visitors expect websites to load quickly and will quickly become frustrated if a website takes too long to load. Make sure your website is optimized for speed by using a fast hosting service, compressing images and other media, and using a content delivery network (CDN) if necessary.

6. Consider User Feedback

Finally, it’s important to consider user feedback when designing and improving your website. Ask for feedback from your customers, friends, and family and use this feedback to make changes to your website that will improve the user experience. You can also use analytics tools to track how visitors are using your website and make changes based on the data.

In conclusion, improving the user experience for your website can have a significant impact on the success of your business. Free tools are available to review your website’s UX, such as CueCamp’s free user experience analysis. By following these tips, small business owners can create a website that is user-friendly, visually appealing, and provides value to their visitors. In doing so, they can increase website traffic, customer loyalty, and overall business growth.

The post User Experience Tips for Websites appeared first on CueCamp.

Connecting with your customer base can be challenging given how inundated we are with social media marketing posts: whether it is through Facebook, Instagram, LinkedIn or emerging platforms such as TikTok. With the rise of social media, everyone has been given a voice online, making it harder to stand out and be relevant. For brands to generate awareness and be relevant to consumers means staying on top of the ever-changing social media landscape. What worked a few months ago is not necessarily going to work today, meaning companies need to stay ahead of the trends in order to stand out to their audience.

Following, we will discuss three trends to follow when generating social media marketing material that coincides with three up and coming trends: minimalism, wellness and personal connection.

Minimalism

People want simplicity: not only with the content with which they interact, but also in how they approach their lives. When serving up new content, always strive for simple imagery and direct video content. Technology continues to have an increased presence in our lives, making us feel increasingly distant from the physical world.

By decluttering the social content you post on your accounts, you can create a consistent powerful message across all of your digital touchpoints: including social media marketing platforms, digital ads, and your website. The following post from Tasty blurs the background to create negative white space around the focal point (instructional text), while the post from Home Depot presents a less streamlined, more complex, and cluttered image:

Straightforward, simple to understand content will increase engagement with your audience. In many instances, “less is more” – as said by Ludwig Mies Van der Rohe, a German-American architect that helped pioneer the minimalist movement.

Wellness & Nature

People are looking to seek balance through nature: as a way to counteract the stressful, technical and disconnected worlds in which they live. According to Janine Garner, “What you actually need for exponential growth is a network of transformational rather than transactional connections. It’s about connecting in the right way, engaging in two-way conversations and sharing value with each other.” The following Instagram post offers organic coffee and connects to nature in a clean and simple way:

The products and services that draw attention on social media increasingly represent the desire to de-stress, and feel reconnected with nature and natural products. Wellness does not only represent the physical; but includes mental, emotional and spiritual states. Content that connects an audience with this balance speaks volumes, making for powerful marketing efforts. The following example on Groupon promotes a winter getaway, using nature and an outdoor activity to promote a vacation package:

In short, use imagery that is calming, clean and up-lifting when it appropriately reflects your brand message. Clean, simple and calming messaging draws your audience to interact and engage with your brand.

Engagement via Personal Connection

The amount of technology that we interact with on a daily basis can be overwhelming. People crave personal interaction, which can be accomplished using social media marketing as a tool to interact with others. Marketers can inspire interaction through content such as instructional videos, ratings and reviews, or requests for tips or suggestions on both products and services that you have to offer. While the following example from Starbucks draws criticism from followers wanting other beverages from years past, it appropriately sets the stage for indulging in specialty holiday coffee:

Likewise, personalization can promote feelings of personal connection. The following landing page below from Stitch Fix highlights an inclusive, inviting approach, with main categories for men, women and kids helping to offer a personalized shopping experience for those respective shoppers:

Summary

How your brand messaging is designed will determine how compelled your viewers are to engage with your content. Images should be clean, crisp, and concise in order to capture the attention of your audience and future audiences. A simple message presented through calming, yet highly effective means can be a powerful tool for engagement with your audience. In addition, being aware of environmental and cultural trends that are grabbing the attention of consumers can have a strong impact on your marketing.

Being mindful of the things that mean the most to your audience when developing the imagery and video content should be top priority to your marketing efforts. Set yourself apart from the pack by engaging your audience with clean, calming, and consistent social media marketing content, and watch your brand continue to grow.

Authors: Shannon Olear and Matt Sharritt, Ph.D. (CueCamp)

The post Social Media Marketing Techniques to Differentiate Your Brand appeared first on CueCamp.

Visual / Content Trends

Clean-lines and simple designs are still being used across several industries, but the use of shapes in web designs will be used more in the future. From a design perspective, this will help draw a consumer’s attention, as it is unexpected and differentiates the brand, given typical design aesthetics we are used to seeing. In the coming year, a rise in animated content, bold colors and fonts, and video will dominate website marketing trends.

Bold Colors & Serif Fonts

Bold colors are on the palette: offering marketers a way to brand their company in a way that sticks out to consumers.

Large, chunky fonts seen in decades past are resurfacing, providing a way for marketers to differentiate themselves and their brand. Serifs, or decorative stroke that finishes off a letter, are trending upwards in web marketing. As screen resolutions rise across mobile devices and desktop screens, serif fonts are becoming more popular. Sans-serif (no serifs) fonts were the trend of years past when screen resolutions were not as high, and these fonts looked better on lower-resolution displays (making them cleaner and easier to read).

Animation / 3D View

Animations on your homepage create visual interest that can attract and engage consumers. Besides the resurgence of animated gifs, micro-animations will continue to grow in importance: especially for e-commerce websites and the fashion and décor industries. For example, consumers may want to see a 360 degree view of clothing, jewelry, or home décor. Consumers want to see the entire look of a piece they are buying. Augmented reality apps are on the rise, allowing users to visually see paint colors, furniture or other items placed in their home by overlaying the product using a smartphone and its camera.

Raising Engagement with Video

We know that everyone’s attention span is directed towards animated visuals and video, as animation is a great way to capture attention. Videos provide a source of information and guidance that lead to higher conversion when done appropriately. Video content needs to be part of your marketing strategy in order to capture consumer’s attention, while providing rich, engaging content. Typically, less than one-minute videos are recommended across both website and social channels to get a message across efficiently.

Security and Performance Metrics

Data Security

Google Chrome, the most-used browser, will notify users when a website is not secured with an SSL certificate. These requirements will continue to tighten, notifying users when they visit a website that is not fully secured. Just having an SSL certificate is no longer enough – all resources on a web page (images, form data, etc.) need to be transmitted securely in order to pass muster. Fully encrypting data using SSL will provide users the best, most secure experience: ensuring that sensitive data is transmitted securely between the browser and web server.

If you have a website or plan to launch one soon, be sure that every page on your website is secured using SSL. Not securing your website will not only negatively impact the user experience, but will also lower search rankings for the website. In this day and age, consumers are concerned about privacy issues. Maintaining a secure site is important so that consumers feel that they can browse and purchase items from your site without compromising their privacy. According to CA Technologies, 86% of those surveyed value security over convenience when purchasing a product. 78% of those interviewed felt that high security of their personal information was of primary concern. Privacy is a requirement for customer loyalty: making security of critical importance.

Mobile-First Design

Mobile visitors have already surpassed desktop visitors across the web, making it even more important for your website to be responsive: available to users on both platforms. Responsive design allows content to scale and lay-out differently based upon the size of the screen in which the content is being viewed. This trend towards mobile will continue , making a mobile-optimized website a necessity.

Website Performance / Speed

These two items are the most important when it comes to SEO, page ranking and usability. Research provided by Google earlier this year outlined that sites that appear on page one of Google display their primary content in 1.19 seconds on average, while those on page two display primary content in 1.29 seconds.

Some tools that can help you gauge your website speed are Website Grader by HubSpot (shown above), Google PageSpeed Insights, and Pingdom Website Speed Test.

Search Trends

As previously mentioned, website speed is important not only for the user experience, but also for search rankings. Besides page speed, voice search, and a trend towards user-friendly content, will be seen as search algorithms are better able to process human language.

Voice Search

Voice Search will see an increased share of search queries on search engines such as Google. With the increased usage of bots and intelligent devices in the home, people will use technologies like Alexa, Siri and Google Assistant to look up information. This preference will raise the rates of search queries using more natural language, as opposed to keywords. For example, a traditional search for “Chicago weather” might be replaced with “What is the current weather in Chicago?”, and could yield different search results depending on the algorithm and website SEO.

ComScore put out a study in 2019 that half of all online searches will be voice-based by 2020. Anticipate that Google will be changing with the times and changing their search algorithms, which will impact your search campaign strategies that you go to market with today.

Search Algorithm Changes

Google search algorithm changes can have a major impact on the SEO of websites, and the ranking achieved on Google. In the past, websites would focus on adding as many keywords as possible (for example, listing towns in a page footer) to attract as much traffic as possible. However, Google search algorithms are getting better and better at ‘reading’ content in a fashion similar to users, and interpreting what your content actually says. This reinforces good copywriting practices, and creates a better user experience (UX) for your users.

Conclusion

With a new decade upon us, we will see the rise of new technologies and a continuation of some existing trends within digital marketing. Unfortunately, the days are gone where a sole webmaster can handle the wide variety of expertise involved in creating a well-designed website. A combination of overlapping skills is required: in addition to programming, graphic design, SEO, security, social media marketing, content writing and user-experience expertise is needed.

To gauge how your website currently measures up, a great way to measure its effectiveness is to request a free usability analysis from CueCamp. This report is in video form, generated by CueCamp’s team of experts to show the user-friendliness and marketing effectiveness of your website. Start out on the right foot, and reach out today.

Authors: Shannon Olear and Matt Sharritt, Ph.D. (CueCamp)

The post Website Trends: Marketing Opportunities to Maximize Growth appeared first on CueCamp.

#6: Company Website Pages Take Forever to Load

If your website does not load in an expected amount of time, users will leave. It may sound like an unreasonable ultimatum, but it’s true: 47 percent of customers on e-commerce websites expect their site to load in two seconds or less, and 40 percent will abandon a site that takes more than three seconds to load.

Do yourself a favor – check out Google’s Page Speed tools to make sure your website is as quick as it needs to be. If it’s not, consider either upgrading your hosting or cutting content that takes to long to load from your website’s pages. A variety of things like interactive ads, uncompressed images, and JavaScript can negatively impact page load times.

#7: Unnecessary Content

It’s incredible how some people have a knack for talking your ear off without saying anything remotely useful. That’s not a good talent to have, especially online where users are bombarded with information.

From a Web design perspective, that means that if your website is loaded with unnecessary information, or the sitemap is filled with too many bells and whistles, people are likely to get frustrated and ditch out for a competitor. Be succinct and keep it simple. Lengthy text should be shortened, making use of headings and subheadings to break up the text and help users scan through page content.

#8: Neglecting Mobile Users

It’s somewhat baffling how many webmasters still don’t see the importance of mobile. After all, mobile searches now outrank desktop searches, and smartphones are quickly supplanting computers as the browsing device of choice. If you haven’t taken active measures to support mobile – for instance, through the implementation of responsive web design – you need to pull yourself out of the past immediately. Mobile-optimized content is vital for good usability on the mobile devices that your visitors use to visit your website. Mobile website visitors should be able to easily scan and read important content, as well as complete basic tasks like finding your contact information.

#9: Missing Your Target

As a web marketer, you understand how important it is to know your target audience. You’ve probably spent hours creating customer profiles and figuring out how to attract consumer attention. This is just as significant in web design. The way your website looks and “feels” will naturally attract a certain type of visitor. Some websites are highly professional; some are trendy and hip, while others are fun and bubbly. Sometimes, a website tries to speak to too many audiences. If you try to please too many types of customers, you can end up with a confusing website that appeals to none of them. Identify and profile your target audience, and cater to their needs.

#10: Poor Navigation

Navigation issues will kill your website’s popularity fast. We live in an age where everything is delivered to us in an instant, and anything longer will make visitors abandon your site. Making your navigation menu difficult to find or use are common web design mistakes. Have you ever been to a website and you can’t find the menu or a search bar? It’s quite frustrating. Make sure the navigational aspects of your website are easily understood and even easier to notice.

Conclusion

If you want to avoid frustrated users that abandon your website, you need the following features:

• Support for mobile users
• A clean, crisp interface
• No excess information; provide users only what you know they’ll want to see
• Fast load times
• A clear and consistent brand message throughout
• Professional, high-quality content that is free of mistakes (e.g. broken links, spelling errors)

To get started fixing up your website, you can check out our top 5 tips for creating a powerful homepage for your website. In addition, if you would like your website reviewed by one of our experts for free, please visit CueCamp and request your free marketing analysis video. You will receive a 5-10 minute video that analyzes the usability and marketing effectiveness of your website, delivered within 48 hours.

Written by: Michel Ann Sharritt
Posted by: CueCamp

The post Part 2: Are You Making the Biggest Web Design Mistakes on Your Company Website? appeared first on CueCamp.

Thankfully there are a few warning signs that indicate whether information on your site is delivered to users in a way that’s easily digestible and navigable, including:

It Takes Forever to Load

If your website does not load in an expected amount of time, users will leave. It may sound like an unreasonable ultimatum, but it’s true: 47 percent of customers on e-commerce websites expect their site to load in two seconds or less, and 40 percent will abandon a site that takes more than three seconds to load. Do yourself a favor – check out Google’s PageSpeed Tools to make sure your site’s as quick as it needs to be. If it’s not, consider either upgrading your host or cutting excess fat from your site’s pages.

Everything’s Convoluted

It’s incredible how some people have a knack for talking your ear off without saying anything remotely useful. That’s not a good talent to have, especially online where users are bombarded with information.

From a Web design perspective, that means that if your site’s loaded up with unnecessary information or the sitemap is filled with too many bells and whistles, people are likely to get frustrated and ditch out for a competitor. Be succinct and keep it simple.

Doesn’t Cater to All Users

It’s somewhat baffling how many webmasters still don’t see the importance of mobile. After all, mobile searches now outrank desktop searches, and smartphones are quickly supplanting computers as the browsing device of choice. If you haven’t taken active measures to support mobile – for instance, through the implementation of responsive Web design – you need to pull yourself out of the past immediately.

Inclusion, Not Alienation

If you want to avoid having frustrated users abandon your site in droves, your site needs the following features:

• Support for mobile users
• A clean, crisp interface
• No excess information; provide users only what you know they’ll want to see
• Fast load times
• A clear and quick brand message throughout
• Professional, high-quality content that is free of mistakes (e.g. broken links, spelling errors)

Simple enough, right?

Written by: Maxim Emelianov, HostforWeb (via Website Magazine)
Posted by: CueCamp

The post 3 Warning Signs Your Website Annoys Users appeared first on CueCamp.

For newer SEOs, the process can be overwhelming.

To simplify this process, I created this SEO blueprint. It’s meant as a framework for newer SEOs to build their own work on top of. This basic blueprint has helped, in one form or another, 100s of pages and dozens of sites to gain higher rankings.

Think of it as an intermediate SEO instruction manual, for beginners.

Level: Beginner to Intermediate

Timeframe: 2 to 10 Weeks

What you need to know: The blueprint assumes you have basic SEO knowledge: you’re not scared of title tags, can implement a rel=canonical, and you’ve built a link or two. (If this is your first time to the rodeo, we suggest reading the Beginners Guide to SEO and browsing our Learn SEO section.)

Keyword Research

1. Working Smarter, Not Harder

Keyword research can be simple or hard, but it should always be fun. For the sake of the Blueprint, let’s do keyword research the easy way.

The biggest mistakes people make with keyword research are:

1. Choosing keywords that are too broad
2. Keywords with too much competition
3. Keywords without enough traffic
4. Keywords that don’t convert
5. Trying to rank for one keyword at a time

The biggest mistake people make is trying to rank for a single keyword at a time. This is the hard way. It’s much easier, and much more profitable, to rank for 100s or even 1,000s of long tail keywords with the same piece of content.

Instead of ranking for a single keyword, let’s aim our project around a keyword theme.

2. Dream Your Keyword Theme

Using keyword themes solves a whole lot of problems. Instead of ranking for one Holy Grail keyword, a better goal is to rank for SEO with lots of keywords focused around a single idea. Done right, the results are amazing.

I assume you know enough about your business to understand what type of visitor you’re seeking and whether you’re looking for traffic, conversions, or both. Regardless, one simple rule holds true: the more specific you define your theme, the easier it is to rank.

This is basic stuff, but it bears repeating. If your topic is the football, you’ll find it hard to rank for  “Super Bowl,” but slightly easier to rank for “Super Bowl 2014” – and easier yet to rank for “Best Super Bowl Recipes of 2014.”

Don’t focus on specific words yet – all you need to know is your broad topic. The next step is to find the rightkeyword qualifiers.

3. Get Specific with Qualifiers

Qualifiers are words that add specificity to keywords and define intent. They take many different forms.

• Time/Date: 2001, December, Morning
• Price/Quality: Cheap, Best, Most Popular
• Intent: Buy, Shop, Find
• Location: Houston, Outdoors, Online

The idea is to find as many qualifiers as possible that fit your audience. Here’s where keyword tools enter the picture. You can use any keyword tool you like, but favorites include Wordstream, Keyword Spy, SpyFu, andBing Keyword Tool and Übersuggest.

For speed and real-world insight, Übersuggest is an all-time SEO favorite. Run a simple query and export over 100 suggested keyword based on Google’s own Autocomplete feature – based on actual Google searches.

Did I mention it’s free?

4. Finding Diamonds in the Google Rough

At this point you have a few dozen, or a few hundred keywords to pull into Google Adwords Keyword Tool.

Using “Exact” search types and “Local Monthly” search volume, we’re looking for 10-15 closely related keyword phrases with decent search volume, but not too much competition.

5. Get Strategic with the Competition

Now that we have a basic keyword set, you need to find out if you can actually rank for SEO for your phrases. You have two basic methods of ranking the competition:

1. Automated tools like the Keyword Difficulty Tool
2. Eyeballing the SERPs

If you have an SEOmoz PRO membership (or even a free trial) the Keyword Difficulty Tool calculates – on a 100 point scale – a difficulty score for each individual keyword phrase you enter.

Keyword phrases in the 60-70+ range are typically competitive, while keywords in the 30-40 range might be considered low to moderately difficult.

To get a better idea of your own strengths, take the most competitive keyword you currently rank #1 or #2 for, and run it through the tool.

Even without automated tools, the best way to size up the competition is to eyeball the SERPs. Run a search query (non-personalized) for your keywords and ask yourself the following questions:

• Are the first few results optimized for the keyword?
• Is the keyword in the title tag? In the URL? On the page?
• What’s the Page and/or Domain Authority of the URL?
• Are the first few results authorities on the keyword subject?
• What’s the inbound anchor text?
• Can you deliver a higher quality resource for this keyword?

You don’t actually have to rank #1 for any of your chosen words to earn traffic, but you should be comfortable cracking the top five.

With keyword themes, the magic often happens from keywords you never even thought about.

How can you improve your chances of ranking for more long tail keywords? Let’s talk about content, architecture, on-page optimization and link building.

Content

6. Creating Value

Want to know the truth? I hate the word content. It implies words on a page, a commodity to be produced, separated from the value it creates.

Content without value is spam.

In the Google Algorithm Update example above, we could have simply written 100 articles about Google’s Algorithm and hoped to rank. Instead, the conversation started by asking how we could create a valuable resource for webmasters.

For your keyword theme, ask first how you can create value.

Value is harder to produce than mere words, but value is rewarded 100x more. Value is future proof & algorithm proof. Value builds links by itself. Value creates loyal fans.

Value takes different forms. It’s a mix of:

1. Utility
2. Emotional response
3. Point of view (positive or negative)
4. Perceived value, including fame of the author

Your content doesn’t have to include all 4 of these characteristics, but it should excel in one or more to be successful.

A study of the New York Times found key characteristics of content to be influential in making the Most Emailed list.

Source: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1528077

7. Driving Your Content Vehicle

Here’s a preview: the Blueprint requires you create at least one type of link bait, so now is a good time to think about the structure of your content.

What’s the best way to deliver value given your theme? Perhaps it’s an

• Infographic
• Video series
• A new tool
• An interview series
• Slide deck
• How-to guide
• Q&A
• Webinar or simple blog post

Perhaps, it’s all of these combined.

The more ways you find to deliver your content and the more channels you take advantage of, the better off you’ll be.

Not all of your content has to go viral, but you want to create at least one “tent-pole” piece that’s better than anything else out there and you’re proud to hang your hat on.

If you need inspiration, check out Distilled’s guide to Viral Linkbait or QuickSprout’s Templates for Content Creation.

8. Title – Most Important Work Goes Here

Spend two hours, minimum, writing your title.

Sound ridiculous? If you’re an experienced title writer like Rand Fishkin, you can break this rule. For the rest of us, it’s difficult to underplay the value delivered by a finely crafted title.

Write 50 titles or more before choosing one.

Study the successful titles on Inbound.org, Mashable, Wired, or your favorite publication.

Whatever you do, read this fantastic post by Dan Shure and the headline resources at CopyBlogger.

9. Length vs. Depth – Why it Matters

How long should your content be? A better question is: How deep should it be? Word count by itself is a terrible metric to strive for, but depth of content helps you to rank in several ways.

1. Adds uniqueness threshold to avoid duplicate content
2. Deeper topic exploration makes your content “about” more
3. Quality, longer content is correlated with more links and higher rankings

I. Uniqueness

At a minimum, your content needs to meet a minimum uniqueness threshold in order for it to rank. Google reps have gone on record to say a couple sentences is sometimes sufficient, but in reality a couple hundred words is much safer.

II. Long Tail Opportunities

Here’s where the real magic happens. The deeper your content and the more in-depth you can explore a particular topic, the more your content becomes “about.”

The more your content is “about”, the more search queries it can answer well.

The more search queries you can answer well, the more traffic you can earn.

Google’s crawlers continuously read your content to determine how relevant it is to search queries. They evaluate paragraphs, subject headings, photographs and more to try to understand your page. Longer, in-depth content usually send more relevancy signals than a couple short sentences.

III. Depth, Length, and Links

Numerous correlation studies have shown a positive relationship between rankings and number of words in a document.

This could be attributed longer, quality content earning more links. John Doherty examined the relationship between the length of blog posts on SEOmoz and the number of links each post earned, and found a strong relationship.

10. Content Qualities You Can Bank On

If you don’t focus on word count, how do you add quality “depth” to your content?

SEOs have written volumes about how Google might define quality including metrics such as reading level, grammar, spelling, and even Author Rank. Most is speculation, but it’s clear Google does use guidelines to separate good content from bad.

My favorite source for clues comes from the set of questions Google published shortly after the first Panda update. Here are a few of my favorites.

11. LDA, nTopic, and Words on the Page

Google is a machine. It can’t yet understand your page like a human can, but it’s getting close.

Search engines use sophisticated algorithms to model your sentences, paragraphs, blocks, and content sections. Not only do they want to understand your keywords, but also your topic, intent, and expertise as well.

How do you know if your content fits Google’s model of expectations?

For example, if your topic is “Super Bowl Recipes,” Google might expect to see content about grilling, appetizers, and guacamole. Content that addresses these topics will likely rank higher than pages that talk about what color socks you’re wearing today.

Words matter.

SEOs have discovered that using certain words around a topic associated with concepts like LDA and nTopicare correlated with higher rankings.

Virante offers an interesting stand alone keyword suggestion tool called nTopic. The tools analyzes your keywords and suggests related keywords to improve your relevancy scores.

12. Better than LDA – Poor Man’s Topic Modeling

Since we don’t have access to Google’s computers for topic modeling, there’s a far simpler way to structure your content that I find far superior to worrying about individual words:

Use the keyword themes you created at the beginning of this blueprint.

You’ve already done the research using Google’s keyword tool to find closely related keyword groups. Incorporating these topics into your content may help increase your relevancy to your given topic.

Example: Using the Google Algorithm project cited above, we found during keyword research that certain keywords related to our theme show up repeatedly, time and time again. If we conducted this research today, we would find phrases like “Penguin SEO” and “Panda Updates” frequently in our results.

Google suggests these terms via the keyword tool because they consider them closely related. So any content that explored “Google Algorithm Change” might likely include a discussion of these ideas.

Note: This isn’t real LDA, simply a way of adding relevant topics to your content that Google might associate with your subject matter.

13. Design Is 50% of the Battle

If you have any money in your budget, spend it on design. A small investment with a designer typically pays outsized dividends down the road. Good design can:

• Lower bounce rate
• Increase page views
• Increase time on site
• Earn more links
• Establish trust

… All of which can help earn higher rankings.

“Design doesn’t just matter, it’s 50% of the battle.”
-Rand Fishkin

Dribbble.com is one of our favorite source of design inspiration.

Architecture

Here’s the special secret of the SEO Blueprint: you’re not making a single page to rank; you’re making several.

14. Content Hubs

Very few successful websites consist of a single page. Google determines context and relevancy not only by what’s on your page, but also by the pages around it and linking to it.

The truth is, it’s far easier to rank when you create Content Hubs exploring several topics in depth focused around a central theme.

Using our “Super Bowl Recipes” example, we might create a complete section of pages, each exploring a different recipe in depth.

15. Linking the Hub Together

Because your pages now explore different aspects of the same broad topic, it makes sense to link them together.

• Your page about guacamole relates to your page about nachos.
• Your page about link building relates to your page about infographics.
• Your page about Winston Churchill relates to major figures of World War II.

It also helps them to rank by distributing PageRank, anchor text, and other relevancy signals.

16. Find Your Center

Content Hubs work best with a “hub” or center. Think of the center as the master document that acts as an overview or gateway to all of your individual content pages.

The hub is the authority page. Often, the hub is a link bait page or a category level page. It’s typically the page with the most inbound links and often as a landing page for other sections of your site.

For great example of Hub Pages, check out:

• CopyBloggers Magnetic Headlines
• SEOmoz’s Learn SEO
• Amazon’s author pages (this one about Stephen King)

On-Page Optimization

17. Master the Basics

You could write an entire book about on-page optimization. If you’re new to SEO, one of the best ways to learn is by using SEOmoz’s On-page Report Card (free, registration required) The tool grades 36 separate on-page SEO elements, gives you a report and suggestions on how to fix each element. Working your way through these issues is an excellent way to learn (and often used by agencies and companies as a way to teach SEO principals)

Beyond the basics, let’s address a few slightly more advanced tactics to take advantage of your unique keyword themes and hub pages, in addition to areas where beginners often make mistakes.

18. Linking Internally for the Reasonable Surfer

Not all links are created equal (One of the greatest SEO blog posts ever written!) So, when you interlink your internal pages within your content hub together, keep in mind a few important points.

1. Links from inside unique content pass more value than navigation links.
2. Links higher up the page pass more value than links further down.
3. Links in HTML text pass more weight than image links.

When interlinking your content, it’s best to keep links prominent and “editorial” – naturally link to your most important content pages higher up in the HTML text.

19. Diversify Your Anchor Text – Naturally

If Google’s Penguin update taught us anything, it’s that over-thinking anchor text is bound to get us in trouble.

When you link naturally and editorially to other places on the web, you naturally diversify your anchor text. The same should hold true when you link internally.

Don’t choose your anchor text to fit your keywords; choose your anchor text to fit the content around it.

Practically speaking, this means linking internally with a mix of partial match keyword and related phrases. Don’t be scared to link occasionally without good keywords in the anchor – the link can still pass relevancy signals. When it comes to linking, it’s safer to under-do it than over-do it.

Source: Google’s SEO Starter Guide

20. Title Tags – Two Quick Tips

We assume you know how to write a compelling title tag. Even today, keyword usage in the title tag is one of the most highly correlated on-page ranking factors that we know.

That said, Google is getting strict about over-optimizing title tags, and appears to be further cracking down on titles “written for SEO.” Keep this in mind when crafting your title tags

I. Avoid Boilerplates

It used to be common to tack on your business phrase or main keywords to the end of every title tag, like so:

• Plumbing Supplies – Chicago Plumbing and Fixtures
• Pipes & Fittings – Chicago Plumbing and Fixtures
• Toilet Seat Covers – Chicago Plumbing and Fixtures

While we don’t have much solid data, many SEOs are now asserting that “boilerplate” titles tacked on to the end of every tag are no longer a good idea. Brand names and unique descriptive information is okay, but making every title as unique as possible is the rule of the day.

II. Avoid Unnecessary Repetition

Google also appears (at least to many SEOs) to be cracking down on what’s considered the lower threshold of “keyword stuffing.”

In years past it was a common rule of thumb never to repeat your keyword more than twice in the title. Today, to be on the safe side, you might be best to consider not repeating your keywords more than once.

21. Over-Optimization: Titles, URLs, and Links

Writing for humans not only gets you more clicks (which can lead to higher rankings), but hardly ever gets you in trouble with search engines.

As SEOs we’re often tempted to get a “perfect score” which means exactly matching our title tags, URLs, inbound anchor text, and more. unfortunately, this isn’t natural in the real world, and Google recognizes this.

Diversify. Don’t over-optimize.

22. Structured Data

Short and simple: Make structured data part of every webpage. While structured data hasn’t yet proven to be a large ranking factor, it’s future-facing value can be seen today in rich snippet SERPs and social media sharing. In some verticals, it’s an absolute necessity.

There’s no rule of thumb about what structured data to include, but the essentials are:

• Facebook Open Graph tags
• Twitter Cards
• Authorship
• Publisher
• Business information
• Reviews
• Events

To be honest, if you’re not creating pages with structured data, you’re probably behind the times.

For an excellent guide about Micro Data and Schema.org, check out this fantastic resource from SEOGadget.

Building Links

23. The 90/10 Rule of Link Building

This blueprint contains 25 steps to rank your content, but only the last three address link building. Why so few? Because 90% of your effort should go into creating great content, and 10% into link building.

If you have a hard time building links, it may be because you have these numbers reversed.

Creating great content first solves a ton of problems down the line:

1. Good content makes link building easier
2. Attracts higher quality links in less time
3. Builds links on its own even when sleeping or on vacation

If you’re new to marketing or relatively unknown, you may need to spend more than 10% of your time building relationships, but don’t let that distract you from crafting the type of content that folks find so valuable they link to you without you even asking.

24. All Link Building is Relationships – Good & Bad

This blueprint doesn’t go into link building specifics, as there are 100’s of ways to build quality links to every good project. That said, a few of my must have link building resources:

1. Jon Cooper’s Complete List of Link Building Strategies
2. StumbleUpon Paid Discovery
3. Citation Labs
4. Promoted Tweets
5. Ontolo
6. eReleases – Press releases not for links, but for exposer
7. BuzzStream
8. Paddy Moogan’s excellent Link Building Book

These resources give you the basic tools and tactics for a successful link building campaign, but keep in mind that all good link building is relationship building.

Successful link builders understand this and foster each relationship and connection. Even a simple outreach letter can be elevated to an advanced form of relationship building with a little effort, as this Whiteboard Friday by Rand so graciously illustrates.

25. Tier Your Link Building… Forever

The truth is, for professionals, link building never ends. Each content and link building campaign layers on top of previous content and the web as a whole like layers of fine Greek baklava.

For example, this post could be considered linkbait for SEOmoz, but it also links generously to several other content pieces within the Moz family and externally as well; spreading both the link love and the relationship building as far as possible at the same time.

SEOmoz links generously to other sites: the link building experience is not just about search engines, but the people experience, as well. We link to great resources and build links for the best user experience possible. When done right, the search engines reward exactly this type of experience with higher rankings.

For an excellent explanation as to why you should link out to external sites when warranted, read AJ Kohns excellent work, Time to Long Click.

One of my favorite posts on SEOmoz was 10 Ugly SEO Tools that Actually Rock. Not only was the first link on the page directed to our own SEO tools, but we linked and praised our competitors as well.

Linkbait at its finest.

Written by: Cyrus Shepard, SEOMoz
Posted by: CueCamp

The post How to Rank for SEO: 25 Step Master Blueprint appeared first on CueCamp.