1. Make Navigation Simple and Intuitive

Navigation is a critical component of UX. Visitors should be able to find what they are looking for quickly and easily. A well-designed navigation menu should be simple, clear, and intuitive. Consider using clear and concise language, organized categories, and a hierarchical structure that guides visitors to the information they need. Want a research-driven report on your website for free? Ask CueCamp for a free UX analysis of your website.

2. Use High-Quality Visual Content

Visual content, such as images and videos, can be extremely impactful in engaging visitors and improving UX. High-quality visual content can help visitors better understand the information being presented and can break up large blocks of text, making it easier to read. When selecting images and videos, be sure to choose high-quality, relevant content that supports your message.

3. Provide Relevant and Valuable Content

The content of your website is one of the most important aspects of UX. Make sure your content is relevant to your target audience and provides value to them. This can include information about your products or services, blog posts, and resources such as how-to guides or eBooks. Keep your content updated and consider using a content management system to make it easy to manage and update your website’s content.

4. Make Sure Your Website is Mobile-Friendly

With the increasing use of mobile devices, it is more important than ever to make sure your website is mobile-friendly. A mobile-friendly website should be optimized for smaller screens, with easy-to-use navigation and clear, concise content. Consider using responsive design to ensure that your website looks great on any device.

5. Optimize for Speed

Website speed is a critical component of UX. Visitors expect websites to load quickly and will quickly become frustrated if a website takes too long to load. Make sure your website is optimized for speed by using a fast hosting service, compressing images and other media, and using a content delivery network (CDN) if necessary.

6. Consider User Feedback

Finally, it’s important to consider user feedback when designing and improving your website. Ask for feedback from your customers, friends, and family and use this feedback to make changes to your website that will improve the user experience. You can also use analytics tools to track how visitors are using your website and make changes based on the data.

In conclusion, improving the user experience for your website can have a significant impact on the success of your business. Free tools are available to review your website’s UX, such as CueCamp’s free user experience analysis. By following these tips, small business owners can create a website that is user-friendly, visually appealing, and provides value to their visitors. In doing so, they can increase website traffic, customer loyalty, and overall business growth.

The post User Experience Tips for Websites appeared first on CueCamp.

1. Find Your Best-Selling Products

First, conduct a bit of research on your business to find out what sells the best. You may already know this intuitively, but research into actual sales figures and profit margins will be of use. In certain cases, great-selling products or services may not generate income for your business due to slim profit margins. Alternatively, you may wish to prioritize other products / services with less traffic, but higher margins.

Additionally, consult your website and social media analytics to see what actually interests your audience. Particular landing pages or social media posts may receive more traffic than you realize, which is worth noting. You might start by examining a subset of products or services, focusing efforts to generate powerful landing pages that convert. Certain businesses (such as an e-commerce clothing store) may have hundreds of products with a different type of sales cycle. Understanding how and why your customers buy from you will help in the design of good landing pages. For example, an online clothing store with $20 items will have a shorter sales cycle than stores selling $1000+ items.

Finally, to help refine your list, a business SWOT analysis can highlight both successful and problematic areas to change. A SWOT analysis looks at Strengths, Weaknesses, Opportunities, and Threats: serving as a lens to examine your business. A brief analysis of these four categories reveals products or services that need attention and a marketing redesign. In addition, opportunities for growth are typically revealed that can help improve your digital marketing efforts.

2. Design Attention-Grabbing Landing Pages

Following the analysis done in step 1, you can focus on designing landing pages that grab the attention of your customers. The SWOT analysis (from step 1) will clarify the unique value proposition of your business. Leveraging what sets you apart from your competitors will dramatically improve your marketing. Drawing the attention of your clients to these unique properties will show why they should buy your product or service. Focusing on what it can do for clients (from their perspective) supplies a compelling reason to make a purchase. Be sure to present a powerful, unique value proposition.

For example, when Apple, Inc. releases a new product, they market it clearly with their users in mind. Rather than listing out technical specs first, Apple makes use of vibrant imagery from actual product usage, showing us what the product can do. For instance, iPhone marketing will headline how it is capable of low-light photography, and show crisp images taken in low-light. These may include someone blowing out birthday candles in the dark or sitting around a campfire at night. These contextual examples help people imagine what owning the new product might be like. Concrete examples show users what they can do themselves with the product.

Other phone manufacturers may try to tout superior hardware in their product (such as the camera’s F-stop or shutter speed; or more powerful hardware specifications). However, Apple creates a compelling reason to buy through examples of use, using storytelling and vibrant imagery. Finally, a clear call-to-action is presented: a button to ‘buy’ the product. This enables users to enjoy the described benefits of ownership, as conveyed by their marketing and storytelling.

3. Create a Powerful Call-to-Action for Lead Generation

A good strategy for designing landing pages is to place yourself in the shoes of a typical customer. Make sure that marketing content speaks to your customer’s goals and desires. Do not communicate from your own perspective. Tell a story or show an example of a client using the product or service to communicate from their perspective. Rather than starting with what you offer, addresses how you meet their wants and needs first. This helps prospective clients imagine themselves using your product or service while raising social capital.

Once you’ve created compelling landing pages for your top products or services, what can you do to raise conversion rates? Analyzing your marketing for clear calls to action will shed light on whether you are compelling your audience to take further action. Frequently, we want customers to make a purchase. However, most business models and sales cycles are not this straightforward. Often, businesses want their prospects to ‘take the next step’ and reach out. This may be requesting users to send a message or call the business. If this is the case, the call-to-action should be as straightforward and simple as possible.

What is the End Goal for Lead Generation?

For each landing page, decide on the best ‘next step’ for your sales cycle and for lead generation. Then, focus on making that process as simple as possible. In other words, analyze the landing page at a macro and micro level to be sure the process is easy. Want users to reach out? If so, a short form at the bottom of the page may be best for lead generation. Asking users to fill out a long form will probably cause many of them to fall off the bandwagon. Too many form fields can cause users to question why so much of their personal information is needed. Or it may simply annoy them by having to spend too much time filling out the form.

To conclude, this step should focus on compelling your prospects to act and making that action as easy as possible. Analyzing the user experience (UX) of the landing page is an excellent way to see what needs improvement. Streamlining your landing page UX and fixing issues will result in better lead generation. Business processes might be considered as well, including how transactions are managed. If users fill out a form, who gets it? Integrating forms with a CRM tool (software for customer-relationship management) could be a smart decision. A good place to start might be with a free UX audit from CueCamp.

4. Analyze & Create Resources of Interest

Take a multi-pronged approach to your digital marketing and create interest by offering resources to potential customers. Using the list generated in step 1, think about any resources that might help your customers engage with your business. For instance, a marketing company might realize that their audience often wants to learn about email marketing basics. In this example, creating a short guide as a downloadable PDF will capture prospects. Asking users to fill out a short form (name, company, email address) will capture leads for future prospecting.

Downloadable guides, e-books, blog posts, interactive workshops, and how-to videos are a handful of resources that you can use to generate interest. These efforts support a digital marketing strategy that makes an effective use of your website as a lead generation machine.

5. Newsletters and Social Media Posts

A monthly newsletter with valuable information or discounts may be a way to stay connected with customers, without overwhelming them with too many messages. A proper balance of touchpoints, with high quality information, is key. Email newsletters can offer resources of interest, upcoming sales, or industry news. In cases, segmenting your email marketing list will allow more personalized, customized email marketing to your audience. For instance, if you own an online clothing store, emails might be personalized based on gender, shopping habits, or other interests. As shown above, emails can be sent to customers that did not complete their purchase with an incentive to do so. An analysis of your marketing strategy and business objectives will clarify the type of resources you can offer for the highest impact.

Similarly, social media can be an effective way to draw people to engage with your brand. Like newsletters, a suitable amount of content for your business will help generate quality conversions. Posting low-quality content daily can overwhelm those following your brand, causing users to unfollow you on social media. Alternatively, posting too infrequently can cause a loss of interest. Analyzing your business objectives and designing a social media strategy to create a buzz for your business will draw prospective clients to your website. Additionally, hashtag research can separate your audience by interest, demographics, and location: enabling you to deliver personalized content to their social media feed.

6. Use Paid Ads & SEO for Lead Generation

Search Engine Optimization, or SEO, is concerned with optimizing landing pages (and websites) to rank highly on Google search. According to Google, the first five organic search results capture over 67% of all clicks. If your website ranks below the first page or search results, SEO can help improve your search rank to capture more traffic, which leads to more sales. Further, SEO drives 1000%+ more traffic than organic social media, according to BrightEdge. Optimizing your website for keywords of high relevancy has a drastic impact on the traffic driven to your business website from search engines like Google.

The steps outlined above support an overall content marketing strategy, which aims to drive quality traffic to your website and drive business growth. Besides organic search rank, you can place ads on Google to get to the top of search results. Likewise, social media ads on Facebook, Instagram, Twitter, and LinkedIn will generate prospects and drive traffic to your website. Enabling retargeting / remarketing on your paid ads will push ads to users that previously interacted with your brand. Retargeting users is based on their analytics data. These users are more likely to convert based on their earlier interest in your brand.

Summary

Digital marketing efforts are driven by both quantity and quality. Focusing on both the quality (your website / landing page user-experience) and quantity of leads (your inbound marketing efforts) will generate success. To make your website a lead generation machine, the six steps described in this article will help you reach that goal.

Incorporating a multi-pronged marketing approach across social media, search engines, and paid ads will drive new prospects to your website. What happens once they reach your landing page is up to you, and the user experience provided on your website. For a user experience analysis of your website, you can request a free audit from CueCamp.

Depending on your business, a range of marketing touch points are needed before a prospect becomes a qualified sales lead. When possible, personalized content of high relevancy is more likely to convert a prospect. High-quality content, delivered on a regular cadence, results in a website that will engage your prospects. Crafting a content marketing strategy to achieve this goal will turn your website into a lead generation machine.

Written by: Matt Sharritt, Ph.D., Founder, CueCamp

The post 6 Easy Steps That Will Make Your Website a Lead Generation Machine appeared first on CueCamp.

A considerable amount of that success derives from the ongoing effort of Airbnb’s design team to create a user experience for its booking platform which surpasses that of other similar services.

Airbnb’s Landing Page design (above the fold) as I am typing this

As a designer, I was always astonished of how Airbnb approaches their product design challenges and delivers a product that converts, for years now. So in this article, I’ll try to identify what makes their landing page design different and why it is successful.

Visual Clarity and Minimalism

I strive for two things in design: simplicity and clarity. Great design is born of those things.” — Lindon Leader

Using colour contrast and shadows, the user interface is basically structured as two layers: The card, which contains the explanatory text and the Call-to-Action (CTA) button, forms the upper layer, while the rest of the page is perceived as the background layer.

Perceived layers of user interface

With little to no cognitive effort, users can identify the upper layer (card) as the area with which they can interact. The page as a whole does not overload the users with information, hence framing a clear interaction path for users who land on it.

Reducing the cognitive load the user needs for achieving his goals is of the utmost importance when designing for humans.

Let’s see how it compares to Booking’s landing page design, in terms of visual clarity, by using predictive technology:

Measuring optical clarity of the landing pages (above the fold) for Booking.com and Airbnb via VisualEyes plugin

More clarity contributes to easier and driven scanning of information. Two metrics that can determine how an interface is efficiently designed for human interaction is Visual Complexity and Prototypicality. The conjunction of those two metrics affects the aesthetics processing of the user significantly and, thus, defines how he will interact with the interface.

More complexity requires more cognitive load. More cognitive load means less user engagement and, sequentially, less conversion and profitability.

Key Takeaway:

Airbnb has set an interaction focal point; therefore users have already determined where they will have to “lay their eyes” in order to forage information.

The Double Z-Pattern

The Z-Pattern (for people that read from left to right)

Humans have a natural reading pattern, which is applied when visual stimuli are present. Following the natural flow of eye-scanning a layout, the Z-Pattern complements better single-purpose webpages that contain only one CTA.

This specific pattern “traces” eye movement of the users, thus allowing for strategic placement of visual elements.

So, Airbnb used the Z-Pattern.

Twice.

Airbnb is setting focal points for their users, using the Z-Pattern

By utilising this layout, Airbnb’s designers achieved to establish a concise visual hierarchy. Areas of interest that convey some kind of message are pinpointed and brought up to the user’s attention. Below you can view how Airbnb’s Z-layout translates into attention heatmaps:

Attention Heatmaps generated in Figma, using the VisualEyes plugin.

Attention heatmaps suggest that the selected areas are drawing the most of the user’s attention in this particular instance.

As it is shown on the right image, the Area of Interest, in which the Card is placed, stands out three times more than the focal point of the hero image, while the CTA Button on the bottom right of the white card is almost three times more prominent than the card itself.

Key Takeaway

Airbnb augments, even more, the pre-established interaction path, by driving most of the attention to the single action -clicking the button- needed in order to “dive deeper” into their product.

Read more on the Z-Pattern here.

Priming

“Priming is a technique whereby exposure to one stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.”

In other words, priming takes place when taking one’s memories or mental associations and using them to influence his future behaviour towards an upcoming matter.

The first image (Hero) someone views when interacting with Airbnb’s website

Almost all websites/products apply the “priming” effect to their audience in some way. In our case, the Airbnb landing page design, visitors are subject to associative priming with the use of imagery. The design team is doing an excellent job in finding images that fit the company’s target group perfectly, so they can ensure that the desired emotions will be triggered.

Different target audiences, different hero images.

Which words pop in your mind when viewing the house on the left image? Maybe something like soothing, peaceful, refreshing, unique, care-free or even vacation-material?

Key Takeaway:

By “priming” their target audience, Airbnb’s designers use carefully-picked images to spark the emotions that could be associated with the subsequent expected experience: Staying in an awesome place for their vacation.

Read more on Priming from NN/g here.

Simple, strong and effective language

The text serves two purposes:

1. Validate the reason a user visited the website in the first place — “I’m where I was supposed to.”
2. Set a user goal — “Now I should search for places I want to visit.”

Using simple and clear language when communicating messages is essential in web design, as it establishes that your audience will not misinterpret your offering. Remember that communication is a “two-way street”:

“How well we communicate is determined not by how well we say things, but how well we are understood.” — Andrew Grove

Airbnb avoids unnecessary jargon, while choosing a set of words that their target audience will comfortably understand.

Key Takeaway:

Text content was carefully selected to disclose a specific message and the value of the product as quickly as possible, with few words in the play. All that without endangering that their audience will not understand the offering.

Conclusion

Insightful design is human-oriented and drives human actions and emotions. Airbnb’s design team found a very subtle -almost transparent- way to direct users’ actions on their website. The framing of the experience was so delicately designed that it accelerates interaction while keeping the primary user goal in mind.

Thanks for tuning in!

Written by: Thanos Dimitriou (via Medium)
Posted by: CueCamp

The post How Airbnb drives users’ actions with their landing page design — a UX analysis appeared first on CueCamp.

User-friendly Experience + Simplified Buying Journey = More Sales

For the business owner, a well-designed e-commerce platform allows them to run their business easily, and can help streamline daily operations and customer service calls. Following are some tips and best practices to follow to help grow both organic traffic and sales conversions.

Search Engine Optimization (SEO) and UX

User Experience and SEO are critical components of any e-commerce site, especially as industry verticals are becoming more competitive. Digital advertising prices continue to rise and generating organic traffic is essential. In addition, cross-functional expertise is required to build a website that has good UX and SEO, as these fields continue to overlap. Google algorithms are becoming better at reading page content, placing priority on well-designed content that is not artificial. Prior black-hat tactics to raise search rank, like loading page footers with keyword-dense text, are now causing page ranks in search engines (like Google or Bing) to drop. Driving organic traffic can feel daunting and will take time, but will pay-off in the end with good SEO practices.

Website Sitemap

Part of good UX and SEO involves a well-designed sitemap. A sitemap reflects the website page and navigation structure, and hierarchically organizes website content. Adding a sitemap to Google Search Console is important for any e-commerce site, so that search engines crawl and understand product information. Google will be notified to any changes that you make to your site, which should happen on a frequent basis so content does not become stale. A sitemap not only makes the new content you post discovered quickly by search engines, but is reflected in the website navigation to users (helping tell them about the content on your website).

Simplify Page Content (and Clutter)

Clear, simple to understand content can raise engagement with your audience. In many instances, “less is more” – as said by Ludwig Mies Van der Rohe, a German-American architect that pioneered the minimalist movement. Your website visitors appreciate you communicating your message in a simple, yet efficient manner.

Similar to a cluttered advertisement, websites with distracting content, too much text, or an unclear message will lose their effectiveness. Over time, more and more things fight for our attention, and the average user has a shorter attention span. Users are willing to spend less time figuring out what you’re trying to get across, so get the job done with simple, clear messaging on your website. Design each page using proper keyword research and ensure landing pages have a clear engagement goal in mind so that your content has a purpose.

Optimizing Website Structure and User Journey

Supporting the intentions of website visitors is critical to raising conversion rates. Whether the goal is to sell a product or communicate an important piece of information, users should be able to fulfill their needs as efficiently as possible when using your website. If a product is difficult to find or a message becomes muddled, conversion rates will fall.

Part of optimizing the user experience (UX) of a website is to ensure that different types of users (personas) are able to achieve their goals efficiently: whether it be completing an action or finding information. A well-designed navigation structure will help the user journey, so that users can find what they want in the least amount of clicks (and with less confusion along the way).

Make Sure Your Site is Responsive

More people are becoming accustomed to purchasing groceries, clothing, home décor, and vehicles in the comfort of their homes. According to Forbes, Cyber Week had 62% of traffic coming from mobile in 2018, and fifteen percent of orders of were placed on mobile phones over the Thanksgiving holiday. Other sources place over 60% of website visitors (and climbing) using a mobile device like a phone or tablet. With this in mind, websites need to use a responsive design to be sure that content is optimized for mobile devices. The lack of an intuitive UX can result in user frustration, causing visitors to leave before completing a purchase on a website.

Website speed

Website performance contributes heavily to page rank and SEO, as well as usability. Research by Google describes how sites appearing on page one of Google display content in 1.19 seconds on average, while those on page two display primary content in 1.29 seconds. Some tools that can help you gauge and improve your website speed are Website Grader by HubSpot, Google PageSpeed Insights, and Pingdom Website Speed Test.

SSL (Secure Socket Layer) certificate

An SSL certificate authenticates your website to encrypt data that is being transferred from a website to users. SSL certificates ensure that a website is secure when visitors make purchases, which is important is the growing age of e-commerce. An SSL certificate encrypts sensitive user data, such as personal bank information, phone numbers and addresses.

Google Chrome, the most-used browser, has begun notifying users when a website is not fully secured with an SSL certificate. Fully encrypting data using SSL will provide users the best, most secure experience: ensuring that sensitive data is transmitted securely between the browser and web server. In a world where data breaches and security are becoming commonplace, users will trust and show loyalty to brands that value their privacy and sensitive information: highlighting the need for SSL certificates on websites.

Conclusion

Optimizing your website has a powerful effect on your marketing effectiveness, as well as your bottom line. Increasing conversions on your website, whether serving a goal of purchasing products or communicating information about your business (in a clear, efficient manner) will attract new customers and build loyalty. By optimizing the user journey for your website, different types of users can be served in a more effective manner.

The skill sets involved in designing a website continue to broaden and overlap. Experts in development, graphic design, SEO, UX, marketing and content writing need to know how their design decisions impact other areas of design. For example, designing a page around a keyword (SEO) impacts the website structure (UX), written content, and image content on the page (which can also impact website speed). A working knowledge of these fields is required to balance design decision trade-offs to make websites more effective, and this expertise can yield powerful improvements. In many instances, a simple analysis of a website by an expert can present some low-hanging fruit, which can have a huge impact on results.

To gauge how your website currently measures up, and identify some low-hanging fruit that can improve your website, request a free website marketing analysis from CueCamp. This report is in video form, generated by CueCamp’s team of experts to show the user-friendliness and marketing effectiveness of your website. Start out on the right foot, and reach out today.

Authors: Shannon Olear & Matt Sharritt, Ph.D. (CueCamp)

The post Boost Store Profits: E-commerce Experience Optimization appeared first on CueCamp.

Consider the ease of simply clicking a button within an attractive user interface, following the vehicle as it comes to your door and enjoying a smooth ride. For all the talk about their technology, their business model and their strategy, experience is what ensures customers continue to use the service. This idea has brought me to the concept of UX as strategy. It’s the idea that today, more than anything else, your UX will determine the success or failure of your software and your business.

A killer UX creates deeper customer engagement and loyalty.

A powerful and engaging UX doesn’t just make your product easier to use — it helps you engage more deeply with your customers, ensuring they stay loyal to you rather than looking to your competition. It builds brand loyalty and increases the chances that your customers will become your most effective advocates. Your UX also plays a key role in enrichment, ensuring your customers purchase additional products and services.

Your UX now forms the heart of your competitive differentiation.

I don’t believe I’m writing anything new in highlighting the importance of UX for software and applications. What is new, however, is how your UX can form the basis of your competitive differentiation. Building long-term, sustainable, competitive differentiation is one of the toughest objectives that executives face. In today’s digital world, the UX of your products and services plays a fundamental role. People engage with brands and companies via their software, and thus via their UX.

It is your brand, plus highly satisfied customers and fans, that will result not just in your business growing, but in building competitive differentiation. For example, it’s incredibly hard for other companies to match the loyalty of people who love Apple’s products and services. Even when other manufacturers build products that can compete on a technical and functional level, and that may even sell at lower price points, people remain loyal to the brand. Apple has been at the forefront of blending the concept of a brand with people’s identity, their image of who they are as individuals. Apple’s UX is at the very heart of this.

Making UX Your Strategy

At a high level, I recommend the following actions as you make UX your business strategy:

• Link your design metrics to your business metrics.

Those individuals responsible for the design of your software are now at the heart of the success of your business. As a result, we also need to ensure that their success, and that of your design, becomes linked to your business’s key performance indicators.

• Use the latest technology to build hyperpersonalized services.

Increasingly, in order to build these powerful experiences, organizations will need to use the latest technologies, from automation to machine learning. Customers now consider such personalization the norm, part of the overall experience of using your software. Airbnb’s personalized travel recommendations after you book a trip, such as offering a tour of Boston’s live music scene just after you reserve a stay in the city, is one such example.

• Build design systems.

Leading organizations such as Adobe and Salesforce have increasingly spoken about the need to create “design systems” to build these powerful user experiences. These are the systems and processes that enable them to scale their design best practices, rather than constantly reinventing the wheel. Forrester analyst Gina Bhawalkar points out that they also play a key role in linking your design team to your development team. She mentions that design systems should “also include the reusable code behind those design elements, and for this reason they should be created as a partnership between design and development teams.”

• Foster a product-centric culture and mindset.

If you listen to any of the founders of the UX-centric companies I’ve mentioned before, you will realize that they obsess about their products and the experiences their customers have with them. I would argue that if it’s not their top priority, it probably ranks very high. This is something easy to achieve as a startup, but much harder when you are, for example, a large financial institution that is used to thinking that your “product” is a checking account or a home loan, instead of the app or website your customers use to buy and manage those financial solutions. I often wonder whether the top executives at large firms even use their software products because some of them are so bad.

The democratization of technology helps drive better UX.

Ultimately, this is all part of what many people have referred to as the “democratization of technology.” This is because, fueled by cloud computing and new open-source technologies, it’s not just large companies or tech giants that can create these compelling user experiences.

So while effective UX design is one of the hardest aspects of product development, new technologies, tools and approaches are making it possible even for startup teams on a budget to build these compelling digital experiences. We’re seeing organizations take advantage of this to move nimbly and build light, attractive, mobile-first experiences. This is what it means to make UX your strategy, and in 2019, I believe it is the only way your organization will achieve success.

Written by: Alex Robbio (Co-founder of Belatrix Software and Member of Forbes Technology Council)
Posted by: CueCamp

The post User Experience (UX) Is Now Your Business Strategy appeared first on CueCamp.

In addition to blindness, some of the conditions to be considered include:

• Motor control
• Cognitive issues
• Low vision
• Color blindness
• Hearing impairments

Take a few minutes, look at your Web site and consider the following scenarios.

• A person has tremors brought on by early stage Parkinson’s. This person finally finds some good information on early stage Parkinson’s; but the Web site has fly-out menus and they can’t get to the information because every time they try to click on the menu, tremors move their hand and the menu goes away.
• A person with dyslexia is looking for information on a Web site. This person has learned to establish patterns and cues to navigate Web sites. The person has taken some time to focus on the patterns on the home page; they click on a link and on the next page the navigation moves to another part of the page, and the primary navigation cues change. This person now has to study the page again to determine the new navigation pattern.
• A person with low vision needs may be relying on the option to enlarge text within the browser and not be using a screen magnifier. Often these users encounter Web sites that have a set font rather than ones they can resize. In this case, the user will never be able to enlarge the text.
• A color blind person visits a Web site. This web site has some very nice soft colored text on a pastel background. All a person with color blindness likely sees is a mass of color, no text all.
• A hearing impaired person visits a Web site to view a late-breaking story. The news story is a Webcast of a talking head and the video is not captioned; this user can not gather any information from this Web site and must look elsewhere.

If any of these scenarios apply to your Web site, you may want to consider making changes. After all, your Web site is the gateway to the information that is most important to you and your audience. Aside from being the law, it makes sense to ensure the site is accessible and usable to all.

Written By: Lisa Kruppa
Posted By: CueCamp

The post Its Not Just for the Blind – Making Your Website Accessible for all appeared first on CueCamp.