Clean, Simple Design.
BrightSide Theatre, located in Naperville, Illinois, approached CueCamp for a clean, modern, and responsive theatre website design. They envisioned new marketing would help boost their online presence and raise attendance. Accordingly, their non-profit saw a large increase in ticket sales, and a doubling of paid memberships.
CueCamp designed a website with clear messaging and calls to action. Above all, content needs to make sense to users and be organized in a logical manner. Therefore, it was top priority to help users easily purchase tickets for shows. An integration was done with Vendini, BrightSide Theatre’s online ticketing system.
Responsive Theater Website Design.
CueCamp focused on usability, creating a great user-experience (UX) with custom-designed page layouts and an intuitive page navigation structure. Using WordPress, the website is responsive: allowing for a great user experience across desktop and mobile devices.
Focus on upcoming shows and ticket sales.
A responsive theater website was designed to help patrons learn about upcoming productions. Clear call-to-action items boosted ticket sales significantly. Likewise, paid theater memberships doubled following the launch of the new website.
Content Management System (CMS)
Simple Design to Raise Conversions
Content was prioritized for ticket sales.
Helps users find venue.
Many of the patrons coming to a BrightSide Theatre production need assistance finding the venue. Therefore, the website offers users directions via Google Maps, working well on both desktop and mobile devices.
Google Maps Integration
User-Experience (UX) Design with
Simple Website Structure
Integrates Google Maps for directions.
WordPress Content Management System.
WordPress is a powerful content management system that is widely used across the web, and was used in the project. Accordingly, BrightSide Theatre can make changes on their website without any coding knowledge. Also, the WordPress editor features a simple interface with WYSIWYG (what you see is what you get) content edits.