Non-profit lifts doubles paid memberships with CueCamp.

BrightSide Theatre boosted ticket sales by 60% and doubled memberships following their new theater website design with CueCamp.

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I am very excited about the look and design of our new website! CueCamp helped take the vision of what we wanted our website to look like to reality! As a performing arts organization our website needs to be fluid with our performances and programs and CueCamp continues to help us update the information so it is fully representative of our offerings!

Julie Ann Kornak

Executive Director, BrightSide Theatre

Clean, Simple Design.

BrightSide Theatre, located in Naperville, Illinois, approached CueCamp for a clean, modern, and responsive theatre website design. They envisioned new marketing would help boost their online presence and raise attendance. Accordingly, their non-profit saw a large increase in ticket sales, and a doubling of paid memberships.


Clear Calls-to-Action.

CueCamp designed a website with clear messaging and calls to action. Above all, content needs to make sense to users and be organized in a logical manner. Therefore, it was top priority to help users easily purchase tickets for shows. An integration was done with Vendini, BrightSide Theatre’s online ticketing system.


Responsive Theater Website Design.

CueCamp focused on usability, creating a great user-experience (UX) with custom-designed page layouts and an intuitive page navigation structure. Using WordPress, the website is responsive: allowing for a great user experience across desktop and mobile devices.

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Focus on upcoming shows and ticket sales.

A responsive theater website was designed to help patrons learn about upcoming productions. Clear call-to-action items boosted ticket sales significantly. Likewise, paid theater memberships doubled following the launch of the new website.

  • Strategic Branding

  • Content Management System (CMS)

  • Simple Design to Raise Conversions

Content was prioritized for ticket sales.


Helps users find venue.

Many of the patrons coming to a BrightSide Theatre production need assistance finding the venue. Therefore, the website offers users directions via Google Maps, working well on both desktop and mobile devices.

  • Google Maps Integration

  • User-Experience (UX) Design with
    User-Centered Focus

  • Simple Website Structure

Integrates Google Maps for directions.



WordPress Content Management System.

WordPress is a powerful content management system that is widely used across the web, and was used in the project. Accordingly, BrightSide Theatre can make changes on their website without any coding knowledge. Also, the WordPress editor features a simple interface with WYSIWYG (what you see is what you get) content edits.

Result: BrightSide Theatre ramps up ticket sales by 60% and doubled memberships following their new website launch.

What did the trick? Careful design of the user experience, with clear calls-to-action, and an integrated ticket sales software.


Information Architecture

Reorganize content so it is relevant and easy to find for your users.


User-Centered Design

Build marketing materials that are clean, focused, and grab attention.


Marketing Strategy

Drive engagement with great user experience to convert leads.

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