Increase in average
visitor time on website
Increase in engagement
via form submissions
Showcasing import / export capabilities.
Accord Global Trade is an international trade business that specializes in the import and export of goods, helping clients to navigate global trade and compliance laws. CueCamp was asked to showcase their expertise in navigating the intricacies of international trade. This was conveyed through a beautiful WordPress website, available in both the Arabic and English language to suit their diverse clientele.
bilingual translation|copywriting|WordPress CMS
To appeal to a wider audience, the bilingual website can translate between English and Arabic versions. The Arabic version was custom-translated to avoid auto-translation problems, and automatically shifts to a RTL (right-to-left) layout for the Arabic version. Both languages and layouts appeal to their respective audiences, in order to best market to their preferences. CueCamp focused on helping to clarify all marketing messaging into a simple, powerful, and easy-to-understand value proposition.
Driving conversions with custom applications.
In order to help with the qualification process, CueCamp and Accord Global Trade created several contact forms that were simple-to-use, yet complex enough to weed out unqualified applicants. Using advanced contact form fields, the forms can adapt to the responses of questions and ask more pertinent questions of the user based upon their earlier responses. This qualification process yielded higher quality leads for Accord Global Trade, with more specific information gathered on their intent.
- Restructured content for better user experience
- Secure, easy-to-use contact forms
- Generated leads are better fit for Accord Global Trade’s marketing strategy