Social media marketing and UX grow Wehrli Furniture.
Dan and Paul, owners of Wehrli Furniture, approached CueCamp for help in generating clients from their small business marketing. Accordingly, CueCamp drastically improved their website’s user experience to raise conversion rates. Following, a plan was created to take their social media marketing to the next level.
230
Increase in
Facebook followers
2 min
Increase in average
visitor time on website
50%
Increased LinkedIn
engagement
First step: refresh website, fix broken UX.
To start, CueCamp created a small business marketing plan. Before driving social media traffic to the website, user experience (UX) updates improved Wehrli Furniture’s website. Focusing on usability, on-page content was reorganized and the navigation structure was simplified. Finally, photo updates and a custom brochure were created.
Following the above changes, a powerful social media marketing campaign was executed to boost website traffic. Accordingly, the clarified messaging resulted in higher conversion rates.
Social Media Marketing:
Facebook|Instagram|LinkedIn
CueCamp designed a custom marketing plan that utilized the features of the revised website, and it’s updated landing pages, to run a six month social media marketing campaign. Custom ads were created for Facebook, as well as social media posts on Instagram and Facebook to spread the word about the great work being done at Wehrli Furniture.
Project galleries to showcase work quality.
Rebuilding Wehrli Furniture’s project portfolio allowed prospective clients to browse past projects and highlighted their work. As part of small business marketing, social media posts drove traffic to their website and generated interest.
- Instagram, Facebook, LinkedIn integration
- Redesigned web portfolio / project gallery
