What is a sales funnel? A sales funnel conceptualizes the process of selling a potential client, from the first impression down to closing the sale. When you look at a sales funnel, the first thing to consider is what we will call Inbound Marketing.
Inbound Marketing begins with establishing social media profiles on various platforms that will work for your type of business – in order to start engagement with potential customers.
What happens after you make contact with a new potential customer? Typically your social media initiatives will help drive new traffic to your website. All of the traffic that you drum up from your social media platforms will hopefully drive people to learn more about your company, offerings, and services.
Once you have established traffic to your site you can then start making direct contact with your potential customers and then create a sale.
A useful way to use the sales funnel concept is to figure out which social media platform sites will work best for your type of business. As a general guideline for our clients, we start out with a Facebook company fan page. Facebook is a powerful tool to increase visibility in your target market and engage in a relationship with your customers. With over 1.23 billion active users, Facebook is a great place to begin.
There are many different ways to start engaging potential customers by using Facebook. Our team at CueCamp helps businesses to figure out what to post, and when to post, in order to help attract new customers. Every business is different, which is why we tailor every marketing plan to fit clients’ specific needs. A solid Facebook company fan page is an excellent way to begin.
CueCamp is now offering free custom Facebook fan pages. Our marketing team will help generate more potential customers talking about your business with a custom designed and professionally marketed Facebook page. Our social media experts do it all for you by creating a page that best represents your business and its offerings, and then builds your fan base to get the conversation going.
If you don’t have a Facebook fan page or are not happy with what you have now, our team will build a page that gets you a following. Next, we will professionally market your new Facebook page to get you likes, targeting people who will be interested in your business. Finally, we will keep these new fans interested and talking about your business by frequently updating your content and creating new marketing campaigns.
If you are interested in a free custom Facebook fan page, contact us.
How can you retain traffic and turn those visitors into paying customers? Check back next week to learn about the next step in the sales funnel: your website.
Written / posted by: CueCamp