Digital marketing is no doubt one of the most effective forms of marketing in today's world, but it also happens to be incredibly competitive. One thing you should never overlook as you develop a marketing plan is the UX/UI design of your digital content.
How can you use digital marketing for lead generation to attract new customers? To build interest, high-quality and useful information should be front-and-center. In this article, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.
When your clients look for you on Google, on what page do you rank? Research shows that businesses that rank below the first page of results on Google only receive 0.78% of the clicks. In this article, you'll learn how to use keyword research to analyze competitors on Google and create a content marketing strategy.
Engaging your audience requires research to discover topics that are both interesting and engaging. On Instagram, posts containing hashtags average 12.6% higher engagement. We'll present ways to research good topics and create engaging content for your ideal customer.
There is a reason you are not familiar with many -maybe not even one- of Airbnb’s competitors. The renting/booking marketplace “giant” has thrived in the global market for a decade and still hasn’t found anyone that can stand up to him.