Category Archives - Content Marketing

The latest news in marketing automation, web design, social media, and user experience.

Several people taking notes and working on a laptop

How UX Impacts Your Digital Marketing Strategy

Digital marketing is no doubt one of the most effective forms of marketing in today's world, but it also happens to be incredibly competitive. Anyone can launch a digital marketing campaign, from large corporations to small businesses. Whether you have a lot of money to invest or you are just starting, one thing you should never overlook as you develop a marketing plan is the UX/UI design of your digital content.


engaging web content

6 Easy Steps That Will Make Your Website a Lead Generation Machine

How can you use digital marketing for lead generation and attract new customers? The design of your website directly affects how well you connect with potential customers and convert them into sales. Clean, well-organized content is critical; along with a compelling call-to-action that begins the connection process. According to Salesforce, it takes an average of 6-8 marketing touch points to generate a sales lead. To build interest, high-quality and useful information should be front-and-center. In this article, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.


content marketing google search tools

Content Marketing Strategy: Tools to Rank Higher on Google Search

When your clients look for you on Google, on what page do you rank? Research shows that businesses that rank below the first page of results on Google only receive 0.78% of the clicks. In this article, you'll learn how to use keyword research to analyze competitors on Google and create a content marketing strategy.


Instagram hashtag research

How to Create Engaging Social Media Marketing Content Using Instagram Hashtag Research

Engaging your audience on social media can be a daunting task for small businesses. Besides coming up with clever marketing, businesses need to research their audience to help discover topics that are both interesting and engaging. When creating social media posts on Instagram, those containing a hashtag average 12.6% higher engagement than those without a hashtag. In addition, using certain hashtags can put your post in front of an audience that you are trying to target. In this article, we will discuss ways to research topics of interest using hashtag research, and create highly-engaging content for your target market.