The latest news in marketing automation, web design, social media, and user experience.
How can you use digital marketing for lead generation to attract new customers? To build interest, high-quality and useful information should be front-and-center. In this article, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.
Engaging your audience requires research to discover topics that are both interesting and engaging. On Instagram, posts containing hashtags average 12.6% higher engagement. We'll present ways to research good topics and create engaging content for your ideal customer.
Connecting with your customer base can be challenging given how inundated we are with social media marketing posts: whether it is through Facebook, Instagram, LinkedIn or emerging platforms such as TikTok. With the rise of social media, everyone has been given a voice online, making it harder to stand out and be relevant. For brands to generate awareness and be relevant to consumers means staying on top of the ever-changing social media landscape. What worked a few months ago is not necessarily going to work today, meaning companies need to stay ahead of the trends in order to stand out to their audience.
A user-centric website is one that has the needs of the user in mind. However, user experience / UX strategies don’t have to be complex. There are some basic elements you can deploy that will help your users have a positive experience interacting with your company’s online presence.
Social media can be a goldmine when it comes to market and audience research. There are millions or even billions of consumers all engaging online and expressing their thoughts, sharing with their networks, and making purchasing decisions. Whereas older methods of researching a target audience were time-consuming and expensive, social media market research can be...