Category Archives - Web Design

The latest news in marketing automation, web design, social media, and user experience.

engaging web content

6 Easy Steps That Will Make Your Website a Lead Generation Machine

How can you use digital marketing for lead generation and attract new customers? The design of your website directly affects how well you connect with potential customers and convert them into sales. Clean, well-organized content is critical; along with a compelling call-to-action that begins the connection process. According to Salesforce, it takes an average of 6-8 marketing touch points to generate a sales lead. To build interest, high-quality and useful information should be front-and-center. In this article, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.


content marketing google search tools

Content Marketing Strategy: Tools to Rank Higher on Google Search

When your clients look for you on Google, on what page do you rank? Research shows that businesses that rank below the first page of results on Google only receive 0.78% of the clicks. In this article, you'll learn how to use keyword research to analyze competitors on Google and create a content marketing strategy.


ecommerce marketing strategy

Boost Store Profits: E-commerce Experience Optimization

Online businesses are forced to compete with large online and big box retailers, including Amazon, Wayfair, and brick-and-mortar stores like Walmart and Best Buy. In order to compete, e-commerce websites need to have a great user-experience (UX) and a streamlined buying process. Complicated checkout systems, over-cluttered product pages, and a lack of mobile e-commerce optimization can severely inhibit a retailer from competing with large companies that have large, dedicated user-experience teams.


ecommerce marketing plan

Website Trends: Marketing Opportunities to Maximize Growth

How can you check if your website is up to par? In this article, several trends in website design and digital marketing will be discussed to help you gauge whether your website is giving your business the return it should. Besides design trends, advice on web performance metrics and trends in search engines (like Google)...