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The latest news in marketing automation, web design, social media, and user experience.


ecommerce marketing strategy

Boost Store Profits: E-commerce Experience Optimization

Online businesses are forced to compete with large online and big box retailers, including Amazon, Wayfair, and brick-and-mortar stores like Walmart and Best Buy. In order to compete, e-commerce websites need to have a great user-experience (UX) and a streamlined buying process. Complicated checkout systems, over-cluttered product pages, and a lack of mobile e-commerce optimization...


social media marketing plan

Social Media Marketing Techniques to Differentiate Your Brand

How to set yourself apart from the competition on social media marketing platforms Connecting with your customer base can be challenging given how inundated we are with social media marketing posts: whether it is through Facebook, Instagram, LinkedIn or emerging platforms such as TikTok. With the rise of social media, everyone has been given a...