6 days ago
Your Customers Are Starting Their Search Somewhere New
Your customers now split their attention across search and social. Here is how a small business stays visible on both and turns attention into real sales.
Tag Archives - Customer Experience
The latest news in marketing automation, web design, social media, and user experience.
7 years ago
User Experience (UX) Is Now Your Business Strategy
We’re all familiar with the way companies such as Uber and Airbnb have brought fundamental disruption to their respective industries. Taxis and cars for hire existed long before the advent of Uber. But one of the core differences Uber offers customers is the user experience (UX).
9 years ago
How to Use Social Media to Know What Customers Want
Social media can be a goldmine when it comes to market and audience research. There are millions or even billions of consumers all engaging online and expressing their thoughts, sharing with their networks, and making purchasing decisions. Whereas older methods of researching a target audience were time-consuming and expensive, social media market research can be...
9 years ago
Customer Engagement, Relationships, and Unique Experiences Matter
If there is one term in the realm of digital business that always seems to spark discussion (and often heated debate) among ’Net professionals it is that of “customer engagement,” and its pursuit and, of course, achievement.
12 years ago
Inbound Marketing with Social Media
What is a sales funnel? A sales funnel conceptualizes the process of selling a potential client, from the first impression down to closing the sale. When you look at a sales funnel, the first thing to consider is what we will call Inbound Marketing. Inbound Marketing begins with establishing social media profiles on various platforms that...