1 month ago
Your Input Costs Jumped and Your Sales Page Did Not Change
Raw material costs jumped more than 25 points in a single quarter, NAM found. When you have to raise prices, marketing stops selling and starts justifying.
2 months ago
Your Medical Practice Website Never Mentions Money
Cost is the most common reason patients skip care they need, yet almost no practice website mentions it. Here is what to publish, and why it books more appointments.
3 months ago
Your Attorney Bio Pages Are Doing the Trust Work Now
Attorney bios are usually the most-visited pages on a law firm website and the least maintained. They are also where a nervous client decides whether to call.
5 months ago
One in Ten Law Firms Has No Website and That Is Your Opening
The ABA found law firm websites and social media both declined between 2022 and 2024. When competitors retreat, visibility gets cheaper. Here is how to use that.
7 months ago
AI Is Now Choosing Which Attorneys It Recommends, and Your Firm Needs to Be One
When Google shows an AI answer, clicks to law firm sites drop sharply. Here is how your firm earns a place in those answers and keeps winning new clients in 2026.