3 months ago
Your Attorney Bio Pages Are Doing the Trust Work Now
Attorney bios are usually the most-visited pages on a law firm website and the least maintained. They are also where a nervous client decides whether to call.
4 months ago
Your Practice Area Pages Answer the Wrong Question
Most practice area pages explain the law. Clients already know they have a problem. What they need is what happens next, and what it costs.
4 months ago
Your Trade Show Leads Are Dying in a Spreadsheet
The booth was not the problem. Most trade show leads are never followed up at all, and that is where the return quietly disappears.
5 months ago
One in Ten Law Firms Has No Website and That Is Your Opening
The ABA found law firm websites and social media both declined between 2022 and 2024. When competitors retreat, visibility gets cheaper. Here is how to use that.
5 months ago
When an AI Recommends a Lawyer, It Checks the Reviews Next
Getting named by an AI is only the first gate. Nearly nine in ten people then check the reviews themselves before they call anyone.