The latest news in marketing automation, web design, social media, and user experience.
Social media can be a goldmine when it comes to market and audience research. There are millions or even billions of consumers all engaging online and expressing their thoughts, sharing with their networks, and making purchasing decisions. Whereas older methods of researching a target audience were time-consuming and expensive, social media market research can be...
If there is one term in the realm of digital business that always seems to spark discussion (and often heated debate) among ’Net professionals it is that of “customer engagement,” and its pursuit and, of course, achievement.
In today’s world social media is everywhere. Anyone can post an opinion or comment about a business online on their social media fan page. We follow our friend’s and see what businesses they frequent, and why. When we see a bad review or comment, we stop and question if we should continue using that business.
Last week CueCamp shared an article discussing the top five mistakes companies make with their company website. In this article, we want to continue, sharing the final five mistakes that can keep you from creating leads through your company website.
All of us have seen web design mistakes that have created a frustrating user experience. We have seen websites with too much content, requiring endless scrolling. Some websites have annoying ads or videos playing, distracting your attention away from the content. Other websites have too many menu options, causing confusion where we can’t find any...