Tag Archives - Search Engine Optimization (SEO)

The latest news in marketing automation, web design, social media, and user experience.

engaging web content

6 Easy Steps That Will Make Your Website a Lead Generation Machine

How can you use digital marketing for lead generation and attract new customers? The design of your website directly affects how well you connect with potential customers and convert them into sales. Clean, well-organized content is critical; along with a compelling call-to-action that begins the connection process. According to Salesforce, it takes an average of 6-8 marketing touch points to generate a sales lead. To build interest, high-quality and useful information should be front-and-center. In this article, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.


content marketing google search tools

Content Marketing Strategy: Tools to Rank Higher on Google Search

When your clients look for you on Google, on what page do you rank? Does your business rank highly for the keywords that matter for your business, and your industry? Research shows that businesses that rank below the first page of results on Google only receive 0.78% of the clicks. In fact, the first five organic search results account for over 67% of all clicks. In this article, we'll present ways to use keyword research and analyze competitors on Google, informing your content marketing strategy.