Digital marketing is no doubt one of the most effective forms of marketing in today's world, but it also happens to be incredibly competitive. Anyone can launch a digital marketing campaign, from large corporations to small businesses. Whether you have a lot of money to invest or you are just starting, one thing you should never overlook as you develop a marketing plan is the UX/UI design of your digital content.
There is a reason you are not familiar with many -maybe not even one- of Airbnb’s competitors. The renting/booking marketplace “giant” has thrived in the global market for a decade and still hasn’t found anyone that can stand up to him.
How can you check if your website is up to par? In this article, several trends in website design and digital marketing will be discussed to help you gauge whether your website is giving your business the return it should. Besides design trends, advice on web performance metrics and trends in search engines (like Google)...
We’re all familiar with the way companies such as Uber and Airbnb have brought fundamental disruption to their respective industries. Taxis and cars for hire existed long before the advent of Uber. But one of the core differences Uber offers customers is the user experience (UX).