How can you use digital marketing for lead generation and attract new customers? The design of your website directly affects how well you connect with potential customers and convert them into sales. Clean, well-organized content is critical; along with a compelling call-to-action that begins the connection process. According to Salesforce, it takes an average of 6-8 marketing touch points to generate a sales lead. To build interest, high-quality and useful information should be front-and-center. In this article, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.
When your clients look for you on Google, on what page do you rank? Research shows that businesses that rank below the first page of results on Google only receive 0.78% of the clicks. In this article, you'll learn how to use keyword research to analyze competitors on Google and create a content marketing strategy.
Engaging your audience on social media can be a daunting task for small businesses. Besides coming up with clever marketing, businesses need to research their audience to help discover topics that are both interesting and engaging. When creating social media posts on Instagram, those containing a hashtag average 12.6% higher engagement than those without a hashtag. In addition, using certain hashtags can put your post in front of an audience that you are trying to target. In this article, we will discuss ways to research topics of interest using hashtag research, and create highly-engaging content for your target market.
Connecting with your customer base can be challenging given how inundated we are with social media marketing posts: whether it is through Facebook, Instagram, LinkedIn or emerging platforms such as TikTok. With the rise of social media, everyone has been given a voice online, making it harder to stand out and be relevant. For brands to generate awareness and be relevant to consumers means staying on top of the ever-changing social media landscape. What worked a few months ago is not necessarily going to work today, meaning companies need to stay ahead of the trends in order to stand out to their audience.
If there is one term in the realm of digital business that always seems to spark discussion (and often heated debate) among ’Net professionals it is that of “customer engagement,” and its pursuit and, of course, achievement.