4 weeks ago
A Third of Patients Ask a Chatbot Before They Ask You
A third of US adults now ask an AI chatbot about their health, and a quarter use one to work out their symptoms. Your content is no longer the first thing they read.
1 month ago
How Is Digital Marketing Shifting From Rankings to AI Recommendations in 2026?
Digital marketing is undergoing its most significant structural shift in two decades. Search engines no longer just rank pages — AI systems like ChatGPT, Perplexity, and Google's AI Overviews now recommend businesses directly to buyers.
1 month ago
How Do You Measure ROI from AI Search Visibility?
AI search visibility ROI measures the business value generated when AI engines cite or surface your brand in response to buyer questions. The major platforms driving this include ChatGPT, Perplexity, Google AI Overviews, and Claude. Unlike traditional SEO, there is no click to track.
2 months ago
Why Is AI Search Killing Organic Click-Through Rates — and What Should B2B Firms Do About It?
AI search engines — including Google's AI Overviews, Perplexity, and ChatGPT Search — now answer queries directly on the results page, reducing the need for users to click through to a website. For B2B professional services firms, this means organic traffic is declining even when rankings hold.
3 months ago
Your Practice Area Pages Answer the Wrong Question
Most practice area pages explain the law. Clients already know they have a problem. What they need is what happens next, and what it costs.