2 weeks ago
Your Law Firm Chatbot May Count as Lawyer Advertising
The chat widget your marketing vendor installed talks to strangers about their legal problems all night. Under the advertising rules, the firm owns every word of it.
3 months ago
Your Attorney Bio Pages Are Doing the Trust Work Now
Attorney bios are usually the most-visited pages on a law firm website and the least maintained. They are also where a nervous client decides whether to call.
7 months ago
Is the Art of Building Iconic Brands Changing?
Yes — and faster than most B2B founders realize. The fundamentals of iconic brand-building (clarity, consistency, credibility) have not changed, but the arena where brands win or lose has shifted decisively to digital-first impressions.