Tag Archives - Information Architecture

The latest news in marketing automation, web design, social media, and user experience.

engaging web content

6 Easy Steps That Will Make Your Website a Lead Generation Machine

How can you use digital marketing for lead generation and attract new customers? The design of your website directly affects how well you connect with potential customers and convert them into sales. Clean, well-organized content is critical; along with a compelling call-to-action that begins the connection process. According to Salesforce, it takes an average of 6-8 marketing touch points to generate a sales lead. To build interest, high-quality and useful information should be front-and-center. In this article, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.



ecommerce marketing strategy

Boost Store Profits: E-commerce Experience Optimization

Online businesses are forced to compete with large online and big box retailers, including Amazon, Wayfair, and brick-and-mortar stores like Walmart and Best Buy. In order to compete, e-commerce websites need to have a great user-experience (UX) and a streamlined buying process. Complicated checkout systems, over-cluttered product pages, and a lack of mobile e-commerce optimization can severely inhibit a retailer from competing with large companies that have large, dedicated user-experience teams.


marketing strategy

Make UX Strategies Less Complex & More Functional

A user-centric website is one that has the needs of the user in mind. However, user experience / UX strategies don’t have to be complex. There are some basic elements you can deploy that will help your users have a positive experience interacting with your company’s online presence.