3 days ago
The FTC Is Reading Your Made in USA Claims This Year
Domestic sourcing is a genuine selling point right now. It is also an enforcement priority, and the FTC spent 2026 writing to manufacturers about how they word it.
1 month ago
How Is Digital Marketing Shifting From Rankings to AI Recommendations in 2026?
Digital marketing is undergoing its most significant structural shift in two decades. Search engines no longer just rank pages — AI systems like ChatGPT, Perplexity, and Google's AI Overviews now recommend businesses directly to buyers.
1 month ago
How Do You Measure ROI from AI Search Visibility?
AI search visibility ROI measures the business value generated when AI engines cite or surface your brand in response to buyer questions. The major platforms driving this include ChatGPT, Perplexity, Google AI Overviews, and Claude. Unlike traditional SEO, there is no click to track.
3 months ago
Your Trade Show Leads Are Dying in a Spreadsheet
The booth was not the problem. Most trade show leads are never followed up at all, and that is where the return quietly disappears.
5 months ago
Buyers Rule You Out Before They Ever Call You
Most of a B2B buying decision now happens before anyone contacts you. Your website is doing the qualifying, whether you designed it to or not.