How to set yourself apart from the competition on social media marketing platforms Connecting with your customer base can be challenging given how inundated we are with social media marketing posts: whether it is through Facebook, Instagram, LinkedIn or emerging platforms such as TikTok. With the rise of social media, everyone has been given a...
We’re all familiar with the way companies such as Uber and Airbnb have brought fundamental disruption to their respective industries. Taxis and cars for hire existed long before the advent of Uber. But one of the core differences Uber offers customers is the user experience (UX).
If there is one term in the realm of digital business that always seems to spark discussion (and often heated debate) among ’Net professionals it is that of “customer engagement,” and its pursuit and, of course, achievement.
Content marketing has gone from being the future of digital marketing, to the here and now, but where does social media sit within the overall content marketing strategy mix?
In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts.