2 weeks ago
The Review Habits That Became a Federal Problem
Asking your staff for a five-star review used to be a harmless favor. Under the federal rule now in force it is a violation, and the penalties are per review.
2 weeks ago
The Marketing Tags on Your Practice Site Are Not Neutral
The pixel your agency added to measure ad performance may be reporting patient signals to an ad platform. New research links that habit to higher breach risk.
3 weeks ago
The FTC Is Reading Your Made in USA Claims This Year
Domestic sourcing is a genuine selling point right now. It is also an enforcement priority, and the FTC spent 2026 writing to manufacturers about how they word it.
1 month ago
Your Input Costs Jumped and Your Sales Page Did Not Change
Raw material costs jumped more than 25 points in a single quarter, NAM found. When you have to raise prices, marketing stops selling and starts justifying.
2 months ago
Your Medical Practice Is Disappearing From Google: How to Show Up in AI Answers
Google's AI now answers patient questions first and cites only a few practices. Here is how yours wins local search, earns AI citations, and gets found by nearby patients.