When your clients look for you on Google, on what page do you rank? Does your business rank highly for the keywords that matter for your business, and your industry? Research shows that businesses that rank below the first page of results on Google only receive 0.78% of the clicks. In fact, the first five organic search results account for over 67% of all clicks. In this article, we'll present ways to use keyword research and analyze competitors on Google, informing your content marketing strategy.
Engaging your audience on social media can be a daunting task for small businesses. Besides coming up with clever marketing, businesses need to research their audience to help discover topics that are both interesting and engaging. When creating social media posts on Instagram, those containing a hashtag average 12.6% higher engagement than those without a hashtag. In addition, using certain hashtags can put your post in front of an audience that you are trying to target. In this article, we will discuss ways to research topics of interest using hashtag research, and create highly-engaging content for your target market.