6 days ago
Your Customers Are Starting Their Search Somewhere New
Your customers now split their attention across search and social. Here is how a small business stays visible on both and turns attention into real sales.
Category Archives - SEO
The latest news in marketing automation, web design, social media, and user experience.
2 weeks ago
The Marketing Channel With the Best ROI for Manufacturers in 2026 May Surprise You
Conversion rate is not the same as ROI, and for manufacturers that difference changes everything. Here is where your marketing budget actually earns its return in 2026.
3 weeks ago
Your Medical Practice Is Disappearing From Google: How to Show Up in AI Answers
Google's AI now answers patient questions first and cites only a few practices. Here is how yours wins local search, earns AI citations, and gets found by nearby patients.
3 weeks ago
How Do You Measure ROI from AI Search Visibility?
AI search visibility ROI measures the business value generated when AI engines cite or surface your brand in response to buyer questions. The major platforms driving this include ChatGPT, Perplexity, Google AI Overviews, and Claude. Unlike traditional SEO, there is no click to track.
6 months ago
Traffic to Customers, A Marketing Strategy That Converts (Webinar Recording)
In this webinar, part of the Enginehire Webinar Series, Michel Sharritt discusses how to build a complete marketing strategy that actually converts visitors into clients. Too many businesses jump straight into tactics like ads, social posts, and SEO without first building the right foundation. And when the foundation isn’t there, marketing turns into guesswork. In...