The latest news in marketing automation, web design, social media, and user experience.
How can you use digital marketing for lead generation to attract new customers? To build interest, high-quality and useful information should be front-and-center. In this article, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.
Online businesses are forced to compete with large online and big box retailers, including Amazon, Wayfair, and brick-and-mortar stores like Walmart and Best Buy. In order to compete, e-commerce websites need to have a great user-experience (UX) and a streamlined buying process. Complicated checkout systems, over-cluttered product pages, and a lack of mobile e-commerce optimization can severely inhibit a retailer from competing with large companies that have large, dedicated user-experience teams.
How can you check if your website is up to par? In this article, several trends in website design and digital marketing will be discussed to help you gauge whether your website is giving your business the return it should. Besides design trends, advice on web performance metrics and trends in search engines (like Google)...
All of us have seen web design mistakes that have created a frustrating user experience. We have seen websites with too much content, requiring endless scrolling. Some websites have annoying ads or videos playing, distracting your attention away from the content. Other websites have too many menu options, causing confusion where we can’t find any...
It’s rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results.