1 day ago
Your Law Firm Chatbot May Count as Lawyer Advertising
The chat widget your marketing vendor installed talks to strangers about their legal problems all night. Under the advertising rules, the firm owns every word of it.
3 days ago
The Marketing Tags on Your Practice Site Are Not Neutral
The pixel your agency added to measure ad performance may be reporting patient signals to an ad platform. New research links that habit to higher breach risk.
3 months ago
Your Attorney Bio Pages Are Doing the Trust Work Now
Attorney bios are usually the most-visited pages on a law firm website and the least maintained. They are also where a nervous client decides whether to call.
4 months ago
Your Booking Form Is Costing You More Patients Than Your Rankings Are
By the time someone reaches your booking form they have already chosen you. Then the form asks for fifteen things and they close the tab.
4 months ago
One in Ten Law Firms Has No Website and That Is Your Opening
The ABA found law firm websites and social media both declined between 2022 and 2024. When competitors retreat, visibility gets cheaper. Here is how to use that.