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The latest news in marketing automation, web design, social media, and user experience.


Three stat cards labelled Tier 1, Tier 2, and Tier 3 summarising the leading, mid-funnel, and lagging metric categories the article defines for measuring AI search ROI.

How Do You Measure ROI from AI Search Visibility?

AI search visibility ROI measures the business value generated when AI engines cite or surface your brand in response to buyer questions. The major platforms driving this include ChatGPT, Perplexity, Google AI Overviews, and Claude. Unlike traditional SEO, there is no click to track.


Traffic to Customers, A Marketing Strategy That Converts (Webinar Recording)

In this webinar, part of the Enginehire Webinar Series, Michel Sharritt discusses how to build a complete marketing strategy that actually converts visitors into clients. Too many businesses jump straight into tactics like ads, social posts, and SEO without first building the right foundation. And when the foundation isn’t there, marketing turns into guesswork. In...


essentials of SEO webinar

The Essentials of SEO (Webinar Recording)

Watch “The Essentials of SEO: Putting It All Together“, a comprehensive webinar designed to help you master the key elements of SEO and apply them effectively to your business. Whether you’re new to SEO or looking to refine your strategy, this session will break down the critical components you need to improve your search engine...