3 months ago
Your Practice Area Pages Answer the Wrong Question
Most practice area pages explain the law. Clients already know they have a problem. What they need is what happens next, and what it costs.
5 months ago
When an AI Recommends a Lawyer, It Checks the Reviews Next
Getting named by an AI is only the first gate. Nearly nine in ten people then check the reviews themselves before they call anyone.
6 months ago
Patients Are Reading Your Reviews Somewhere You Are Not Looking
Google review usage fell from 83% to 71% in a single year. Patients did not stop reading reviews. They started reading them elsewhere.
6 months ago
Nearly Half Your Customers Now Ask AI Where to Go
Almost half of consumers now ask an AI tool which local business to use. A year ago it was one in sixteen. Here is what changed.