Tag Archives - Credibility

The latest news in marketing automation, web design, social media, and user experience.

Did Your Shopping Cart Survive the Holiday Season?

From 2005 to 2010, Cyber Monday sales (the Monday after Thanksgiving) have more than doubled, as illustrated. A recent article from the Wall Street Journal showed an increase of 22% in sales on Cyber Monday in 2011, compared with the 2010 holiday season. According to research firm Score, Inc., the 2011 holiday season saw a...


Setting Your Business Website Apart From the Competition

Search Engine Optimization (SEO) is concerned with helping to raise your website on a list of returned results when people perform a search for your business. In other words, when customers search on Google for a business like yours, how far down the list will your business appear? The closer to the top, the more...


Aesthetics Impact on Attitudes Towards Websites

Aesthetics alter a user’s perception of a website, which can evoke a wide range of emotions and attitudes. These emotions and perceptions impact the user’s attitude towards the website’s content, advertised products, company, credibility and site usability. The design and presentation of a website is strongly visual, and users are known to make judgments of...


Tips: What to Look for in a Web Developer

Many small businesses are trying to get a good deal when looking for a web developer. However, a good deal can come with a huge price to pay. Many web developers simply want to collect a big check in order to slap something up on the Internet. The problem with this is: