6 months ago
Patients Are Reading Your Reviews Somewhere You Are Not Looking
Google review usage fell from 83% to 71% in a single year. Patients did not stop reading reviews. They started reading them elsewhere.
6 months ago
Nearly Half Your Customers Now Ask AI Where to Go
Almost half of consumers now ask an AI tool which local business to use. A year ago it was one in sixteen. Here is what changed.
8 months ago
What B2B Marketing Will Look Like by 2028: UX, AI, and the End of Generic Campaigns
Generic B2B campaigns are not dying. They are already dead. The buyers who were once tolerant of spray-and-pray email blasts and one-size-fits-all LinkedIn ads have been replaced by a new cohort: digitally native, committee-driven, and deeply allergic to vendor-speak.