Tag Archives - Human Factors

The latest news in marketing automation, web design, social media, and user experience.

Users Like Options, But Hate Making Decisions

Whenever I see one of those “Top ten designs of the year” or “Eight keys to good navigation design” I usually rip into them.  It’s really not that I am a negative person.  It is just that they always tend to be so overly simplistic.  They underappreciate the importance of context or completely misunderstand human behavior. 


Why “Simple” Websites Are Scientifically Better

In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts. 


Pros and Cons of Major CMS Platform

Many companies approach us and ask, “I want to maintain and update my own website. What CMS platform do you suggest?” When reviewing content management systems (CMS) with clients, we go over the pros and cons of the most popular systems, and evaluate their background and website capabilities to ensure that the correct CMS platform...