3 weeks ago
Your Input Costs Jumped and Your Sales Page Did Not Change
Raw material costs jumped more than 25 points in a single quarter, NAM found. When you have to raise prices, marketing stops selling and starts justifying.
1 month ago
The Marketing Channel With the Best ROI for Manufacturers in 2026 May Surprise You
Conversion rate is not the same as ROI, and for manufacturers that difference changes everything. Here is where your marketing budget actually earns its return in 2026.
2 months ago
The Hardest Part of Running a Small Business Is Being Found
The Federal Reserve asked 6,525 small employers what their hardest operational problem was. Reaching customers came first. Here is what to do with that finding.
5 years ago
6 Easy Steps That Will Make Your Website a Lead Generation Machine
How can you use digital marketing for lead generation to attract new customers? To build interest, high-quality and useful information should be front-and-center. In this article, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.
6 years ago
Boost Store Profits: E-commerce Experience Optimization
Online businesses are forced to compete with large online and big box retailers, including Amazon, Wayfair, and brick-and-mortar stores like Walmart and Best Buy. In order to compete, e-commerce websites need to have a great user-experience (UX) and a streamlined buying process. Complicated checkout systems, over-cluttered product pages, and a lack of mobile e-commerce optimization can severely inhibit a retailer from competing with large companies that have large, dedicated user-experience teams.