4 weeks ago
Your Input Costs Jumped and Your Sales Page Did Not Change
Raw material costs jumped more than 25 points in a single quarter, NAM found. When you have to raise prices, marketing stops selling and starts justifying.
1 month ago
How Do You Pick a Global Performance Marketing Agency That Actually Delivers?
Choosing a global performance marketing agency means finding a partner that owns paid media, conversion optimization, and cross-market measurement under one mandate — not a vendor that runs ads and calls it done. The right agency ties every dollar of spend to a trackable revenue outcome, so you can report real lift to leadership instead of vanity metrics.
1 month ago
A Third of Patients Ask a Chatbot Before They Ask You
A third of US adults now ask an AI chatbot about their health, and a quarter use one to work out their symptoms. Your content is no longer the first thing they read.
1 month ago
Your Customers Are Starting Their Search Somewhere New
Your customers now split their attention across search and social. Here is how a small business stays visible on both and turns attention into real sales.
1 month ago
The Marketing Channel With the Best ROI for Manufacturers in 2026 May Surprise You
Conversion rate is not the same as ROI, and for manufacturers that difference changes everything. Here is where your marketing budget actually earns its return in 2026.