The latest news in marketing automation, web design, social media, and user experience.
How can you check if your website is up to par? In this article, several trends in website design and digital marketing will be discussed to help you gauge whether your website is giving your business the return it should. Besides design trends, advice on web performance metrics and trends in search engines (like Google)...
All of us have seen web design mistakes that have created a frustrating user experience. We have seen websites with too much content, requiring endless scrolling. Some websites have annoying ads or videos playing, distracting your attention away from the content. Other websites have too many menu options, causing confusion where we can’t find any...
It’s rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results.
Content marketing has gone from being the future of digital marketing, to the here and now, but where does social media sit within the overall content marketing strategy mix?
In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts.