Category Archives - Social Media

The latest news in marketing automation, web design, social media, and user experience.



social media marketing plan

Social Media Marketing Techniques to Differentiate Your Brand

Connecting with your customer base can be challenging given how inundated we are with social media marketing posts: whether it is through Facebook, Instagram, LinkedIn or emerging platforms such as TikTok. With the rise of social media, everyone has been given a voice online, making it harder to stand out and be relevant. For brands to generate awareness and be relevant to consumers means staying on top of the ever-changing social media landscape. What worked a few months ago is not necessarily going to work today, meaning companies need to stay ahead of the trends in order to stand out to their audience.


marketing strategy

Make UX Strategies Less Complex & More Functional

A user-centric website is one that has the needs of the user in mind. However, user experience / UX strategies don’t have to be complex. There are some basic elements you can deploy that will help your users have a positive experience interacting with your company’s online presence.


marketing strategy Chicago

How to Use Social Media to Know What Customers Want

Social media can be a goldmine when it comes to market and audience research. There are millions or even billions of consumers all engaging online and expressing their thoughts, sharing with their networks, and making purchasing decisions. Whereas older methods of researching a target audience were time-consuming and expensive, social media market research can be...