1 day ago
Your Law Firm Chatbot May Count as Lawyer Advertising
The chat widget your marketing vendor installed talks to strangers about their legal problems all night. Under the advertising rules, the firm owns every word of it.
3 days ago
The Marketing Tags on Your Practice Site Are Not Neutral
The pixel your agency added to measure ad performance may be reporting patient signals to an ad platform. New research links that habit to higher breach risk.
3 weeks ago
Your Input Costs Jumped and Your Sales Page Did Not Change
Raw material costs jumped more than 25 points in a single quarter, NAM found. When you have to raise prices, marketing stops selling and starts justifying.
2 months ago
Your Medical Practice Website Never Mentions Money
Cost is the most common reason patients skip care they need, yet almost no practice website mentions it. Here is what to publish, and why it books more appointments.
4 months ago
Your Booking Form Is Costing You More Patients Than Your Rankings Are
By the time someone reaches your booking form they have already chosen you. Then the form asks for fifteen things and they close the tab.