Category Archives - User Experience

The latest news in marketing automation, web design, social media, and user experience.


User Experience Tips: How to Seduce Ecommerce Visitors to Buy

Every day, people visit your store and leave because they couldn’t find what they wanted. You need more than top rankings on Google. People have to be able to navigate to the product they want and trust you enough to buy. Your website’s user experience (UX) should focus on building your visitor’s confidence by helping...


Is Your Website Navigation Easy to Use?

Our discussion will focus on menu navigation of a website, and we have chosen to review Standard Market’s website. Standard Market is a local high-end grocery store with a restaurant and taproom. When we review main menu navigation on websites, the first thing we examine is the menu location. Users want to see the main menu navigation at the...


Scarcity Principle: Making Users Click RIGHT NOW or Lose Out

Summary: Feeling that there is only one chance can convince people to take action sooner, sometimes without careful consideration of consequences or alternative options. The scarcity principle is a well-documented social-psychology phenomenon that causes people to assign high value to things they perceive as being less available.


Users Like Options, But Hate Making Decisions

Whenever I see one of those “Top ten designs of the year” or “Eight keys to good navigation design” I usually rip into them.  It’s really not that I am a negative person.  It is just that they always tend to be so overly simplistic.  They underappreciate the importance of context or completely misunderstand human behavior.