Blog

The latest news in marketing automation, web design, social media, and user experience.

The Real Reasons Why To Use Social Media

There are dozens of reasons to use social media, but we’ll keep it to the top ten. These are: You will find whomever you want to do business with somewhere online You will find whatever knowledge you need about any market or any person online You can reach your market by simply engaging in the...


Aesthetics Impact on Attitudes Towards Websites

Aesthetics alter a user’s perception of a website, which can evoke a wide range of emotions and attitudes. These emotions and perceptions impact the user’s attitude towards the website’s content, advertised products, company, credibility and site usability. The design and presentation of a website is strongly visual, and users are known to make judgments of...


Content Organization on Websites

As many of you well know, designing a web site can be very difficult. Part of that difficulty is in creating an information architecture that represents your content organization and labeling the links to make that content easy to find.


What to Know: Hiring a Web Design Company

Work with a reliable web design company that can help you meet current and future needs. People are often in a rush to get something, anything, up on the Internet. Because the average business owner is inexperienced at web design and related terminology, website companies that are anxious to offer a cheap, yet profitable (to...


Landing Page Guide for Websites

A landing page is a website page that is created for one purpose – to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc. We provide this landing page quick reference so you can pull it out...