Tag Archives - Communication

The latest news in marketing automation, web design, social media, and user experience.


SEO Chicago

How to Create a Powerful Homepage for Your Website

Last week, CueCamp shared with you the do’s and don’ts of creating a user-friendly website. Today we want to share with you how to create a homepage that will not only showcase your company in a way that will sell, but will also retain your users. CueCamp has put a list together of the top...


User Experience Tips: How to Seduce Ecommerce Visitors to Buy

Every day, people visit your store and leave because they couldn’t find what they wanted. You need more than top rankings on Google. People have to be able to navigate to the product they want and trust you enough to buy. Your website’s user experience (UX) should focus on building your visitor’s confidence by helping...


sales funnel marketing

Inbound Marketing with Social Media

What is a sales funnel? A sales funnel conceptualizes the process of selling a potential client, from the first impression down to closing the sale. When you look at a sales funnel, the first thing to consider is what we will call Inbound Marketing. Inbound Marketing begins with establishing social media profiles on various platforms that...


Is Your Website Navigation Easy to Use?

Our discussion will focus on menu navigation of a website, and we have chosen to review Standard Market’s website. Standard Market is a local high-end grocery store with a restaurant and taproom. When we review main menu navigation on websites, the first thing we examine is the menu location. Users want to see the main menu navigation at the...