6 hours ago
The FTC Is Reading Your Made in USA Claims This Year
Domestic sourcing is a genuine selling point right now. It is also an enforcement priority, and the FTC spent 2026 writing to manufacturers about how they word it.
Tag Archives - Credibility
The latest news in marketing automation, web design, social media, and user experience.
1 week ago
Your Input Costs Jumped and Your Sales Page Did Not Change
Raw material costs jumped more than 25 points in a single quarter, NAM found. When you have to raise prices, marketing stops selling and starts justifying.
1 month ago
Your Medical Practice Is Disappearing From Google: How to Show Up in AI Answers
Google's AI now answers patient questions first and cites only a few practices. Here is how yours wins local search, earns AI citations, and gets found by nearby patients.
1 month ago
Your Medical Practice Website Never Mentions Money
Cost is the most common reason patients skip care they need, yet almost no practice website mentions it. Here is what to publish, and why it books more appointments.
2 months ago
Your Attorney Bio Pages Are Doing the Trust Work Now
Attorney bios are usually the most-visited pages on a law firm website and the least maintained. They are also where a nervous client decides whether to call.